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Best Practices of "Push It Real Good" when using Web Push Notifications on your website from GoRoost.com The following slides are some of our best tips for how to provide a valuable experience for your audiences, without overwhelming or frustrating them, to give yourself a valuable level of engagement. Learn more and sign up for free at http://GoRoost.com
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How Web Push Notifications Work One click opt-in and your subscribers get your content instantly and directly.
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Responsible Web Push Notifications At Roost, we take responsible browser push notifications very seriously. The following are some of our best tips for how to provide a valuable experience for your audiences, without overwhelming or frustrating them, to give yourself a valuable level of engagement.
GoRoost.com
GoRoost.com
Dr. Ian Malcolm (paraphrased): “Your [push notification managers] were so preoccupied with whether or not they could, that they didn't stop to think if they should.“
#1 - DO use a call to action. This is just an advertising 101 principle here to drive users to click -- lead with an active verb and create an enticing call to action with your web push notification messages. For larger brands, this may mean composing manual messages as part of your content distribution workflow.
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#2 - DO keep it short & sweet. The 70-character browser push notification limit helps with this, but you don’t always have to fill all 70 characters if you don’t need them.
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#3 - DO focus on quality, not quantity. Our data shows that pushing more is not better, especially early on as users are still getting used to the platform, focus on making every push count.
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#4 - DO consider your audience’s time. When choosing what to push, consider the audience’s time of day, day of the week/month and what might interest the audience most then. Generally to stick to sending messages between 7 a.m. and 10 p.m. or when your audience will be awake and at their computer. Certain content, like breaking news, can break those guidelines though.
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#5 - DO consider your audience context. Find the optimal times for browser push notifications based on your website traffic patterns and consider when audiences might be on different devices to reach them at the optimal contextual point of their day.
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#6 - DO hand-craft messages, whenever possible. Automated messages can definitely get the job done but we’ve found that hand-crafted and thoughtful web push notifications almost always lead to higher engagement and ROI. Social media managers often have a special talent for finding the right voice and writing these from their experience posting status updates on various channels.
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#7 - DO allow users to personalize their notifications. Roost offers infinite options for users to personalize their push notifications by categories or other segments, take advantage of this and your audience will appreciate it and reward you with more engagement.
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#8 - DO segment your users and personalize if possible. This is different than allowing users to personalize their web push notifications. Within the Roost admin you can pull out custom segments of audience and personalize your browser push notifications to them by several factors including language, location and browser technology. Check out our segmentation video guide at: http://bit.ly/XBIdlK
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#9 - DO track results and optimize your strategy regularly. Always monitor your browser push notification effectiveness through the Roost admin analytics. You can experiment and see live results to optimize your strategy for your audiences.
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#10 - DO send us your thoughts! We relish hearing from our customers about how we can serve them better, especially what features you’d like added so we can continue to improve Roost for you and your audiences needs. Please send suggestions to [email protected].
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Sign up for Roost and start sending right away Send push notifications at anytime to users that have agreed to receive them.
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One Click Opt-In Your site visitors can choose to receive notifications at the click of a button.
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Comprehensive Analytics Track notifications and subscriber activity on a daily basis.
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Pushing is Sharing Roost helps you identify your most loyal followers and brand ambassadors.
9Xmore social sharing from
push notification subscribers
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Opt-In Rate Audience building on steroids.
15%Roost Web Push4%
Email (exceptional).5%
Email (typical)
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Browser Support 10x natural expansion in the near-term.
ChromeSafari Firefox
2-3 months In early builds now
30% desktop market share
Released Late 2013 5% desktop market share
3-5 months In dev builds now
15% desktop market share
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