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Wednesday, September 30 9:30 am PT
Leverage integrated hotel systems to boost revenue per guest
Agenda
▍ What technologies are critical for the hotels' bottom line
▍ Ask the right questions when evaluating tech partners
▍ How tight system integration saves time and increases profits
▍ How to measure the ROI of your technology investment
▍ Real examples of how integrated systems can boost RevPAR
2
Critical technologies
PMS
CRS RMS
ChannelManager
The Importance of Integration
Then: Hundreds of Interfaces
Now: Write once and use the API in many different places
Importance of integration
Get best-in-breed services
Real time rates, availability and
restrictions
Maximize room inventory and
revenue
In the cloud
▍Ensures room inventory is available across numerous marketplaces
▍Allows users to manage on the go
▍Scalable and continuously upgraded
About PSMS
▍Amanda – can we recycle existing Sales / Marketing slides for this?Tackle Today’s Industry Challenges Head-On with our
Next-Generation Solutions • Reduce Total Cost of Ownership• Minimize Your Technology Footprint• Enhance Ease of Use• Simplify Data and Security Compliance• Improve Integration• Streamline Feature Updates
Yesterday’s PMS Interface Landscape
Hotel Front Desk
Property Management System
Movies
Keycard
Mini-Fridge
Room Phones
Today’s PMS Integration Landscape
PMS
Payments
Casino Management
Loyalty In-Room Systems
Sales & Catering
Revenue Management
Business Intelligence Back Office
Activity Systems
Food/Bev & Retail POS
Mobility
Reservation Distribution
E-Marketing
How PMS Interfacing Has EvolvedYesterday’s PMS Interfaces Today’s PMS Integration
Tightly coupled Loosely coupled – use what you need
Limited data capabilities Virtually unlimited data access
RS232 (serial) and file-based protocols Web-service based (REST / JSON, SOAP /XML)
No message or protocol standardization – proprietary and development intensive
Numerous standard bodies in play such as HTNG, OTA and others – high chance of reusability
Batch or daily file updates Near real-time data pushes
Limited or no data security Multi-layered security and system authentication models
Functionally light Functionally rich
Often difficult to deploy and support “Plug & Play”
▍ Work with “Best of Breed” Partners
▍ Employ Industry Standardized Protocols and Current Day Technologies
▍ Be as “open” and accessible as possible
▍ Invest – invest – invest!!
Value of Integration
Enhance Guest Experience
Drive Revenue Deliver Management Tools
Improve Security & Lower Costs
| Mobility| In-Room Systems| Loyalty| Casino Management| Activity & POS Systems
| Distribution Management
| Revenue Management| Sales & Catering| e-Marketing| Activity & POS Systems
| Business Intelligence| Mobility| Back Office| Revenue Management| Distribution
Management
| Payments| In-Room Systems
Data Security
Top 9 Threat Vectors
All stats courtesy of Verizon Data Breach Investigations Report
Average Cost of Breach
“7 Million Vulnerabilities were exploited in 2014 but just 8 accounted for 97% of all incidents”
Three-Point Plan for Your Hotel
1. Develop a comprehensive security plan and enforce it2. Drive employee awareness3. Work closely with your vendors
T. Kellerman Dept. Homeland Security
Robbie SinclairHead of Security Country Energy Australia
Security is a business issue, not a technical issue. Security is always excessive
until it’s not enough.
“” “
”
What should Hoteliers consider when purchasing systems?
▍Does the vendor invest regularly in integration?
▍Do they support the industry’s standard protocols?
▍Do they offer flexible integration platforms and employ current-day technologies?
▍Are they widely recognized as being collaborative?
▍Where applicable - is protecting your client data their most critical stated objective?
Julie BeasVice President of Deployment22 years of experience in the industry
| What is a RMS?| Where does it fit?| Why are integrations important?| How do you Evaluate Partners?
About Duetto
19
Founded byIndustry Leaders
World-ClassTechnology Development
Committed toCustomer Success
What is RMS?A Revenue Management System (RMS) is a predictive analytic solution to help hotel companies understand their demand and allows them to make smart pricing decisions.
The center of operations for all pricing and revenue decisions
▍RMS will not fit in if there is not buy in from all departments in the Hotel organization.
▍Who is everyone? ▍Revenue Management Team▍Marketing (Hotel Marketing, Internet Marketing, etc)▍Hotel Operations▍Sales ▍Internet eComm Team▍Teleservices ▍Etc.
Where does it fit in?
Why are integrations important?
▍ Immediate data, creates knowledge which in turn creates immediate decisions.
▍ Integrations increase Revenue and productivity
Proactive
Reactive
VS
Importance of integration
Saves Time10 Minutes to change 1 rate
vs.10 minutes to update rates for 365
Focus and StrategyRate strategy vs. rate changes
Decreased ErrorAutomated vs. manual
How to Evaluate Tech Partners
▍Strategic Fit▍Do your philosophies match up?
▍Cultural Fit▍Will you enjoy working with them?
▍Physical Fit▍Can they connect?▍What is required?▍Will they integrate?
SHR offers the most complete distribution platform in the industry. Not only do you get industry-leading CRS technology,
you get a team who knows and understands the industry to help you navigate the ever-changing distribution landscape.
Central Reservation System
Cloud Based Systems
▍Easy to setup and operate
▍Reduce technology expense
▍Easily accessible
Reduce labor expense
Increase data security
Minimize errors
Improve efficiencies
Flexible Operational Workflow
Optimize revenues
Better business intelligence
Increased marketing
conversionsAbsolute rate parity control
Measuring Return on Investment
With the right systems converging together with your success in mind, your ROI of integrating is clear :
▍Better data▍Reduced expenses▍Maximized ADR and RevPar
Questions?