1. Interactivity- The audience can turn sound on and off, share
their interest on social media and links to find the trailer and
other sites with links on the website. By having the links to
social media means people can advertiser the film for them for free
it is good use of cross branding and synergy. There is a pop up
menu at the bottom of the screen showing legal information. Links
to buy tickets for the film and websites that offer information
about real life occurrences of parts of the film. This is to
frighten the audience and make their film believable. Content-
There are a cycle of reviews that fade in and out of the screen,
making the reader assured that the film they are researching, or
planning to spend money on is worth while and of a high quality.
There is information about the true story, definitions of
characters, terminology used in the film and an overview of the
film. Navigation- When page links are highlighted the text changes
to a symbol involved with the film. Transitions between pages have
an animation of moths flying across the screen, this creeps the
viewer out and makes them intrigued into what significance this has
to the film. Multi-media- There are multiple hyperlinks that link
the user to different web pages, these pages include backgrounds
that are shots from the film. Text that mention reviews and quotes
from the film fades in and out when on the home page. The trailer
for the film plays immediately when the site is opened. Media
Language- there are sounds of fluttering and sudden slight screams
when you enter the webpage. The first this you see is a screen shot
of a pinnacle moment of the film. The picture shows moths and
insects dispersing from a childs mouth. This implies there is
something within her and the insects chosen are regarded as unclean
and evil.
2. Interactivity- there are headings at the top of the screen
that can be clicked on and it takes the user to the page they wish
to see. There are also downloads on one of the pages so people can
have the film as their computer or phone background. There is an
option for sound on the page like the other site that I analysed.
Again, I can follow the film on twitter and add them on Facebook, I
can also share my interest using hyperlinks on the site. This cross
branding is beneficial to both companies, it is essentially free
advertisement for the film and promotion for the media sites.
Content- The first thing you see is the home page in which
describes what goes on in the film, hyperlinks take the viewer to
pages about the cast, there is information about what films they
have previously done and who they play in this film. Navigation-
Most of the navigation on this page is in the form of headings at
the top of the page but between clicking on these and the new page
opening there are brief animations for each one and a new
background follows this animation to let the user know what page
theyre on. Multi-media- The first piece of media is the short video
at the start before you click to go onto the site, next there is
text and the website has a gallery with a few pictures of still
images that are screen shots from some of the footage from the
film. The next use of multi media is the hyperlink to the videos
page which has on it the whole film trailer. Media Language- The
site has lots of jolty animation, flickering lights and slight
glimpses of silhouettes and this implies a disruption and
presents.
