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Steven Halliwell, General Manager, Amazon Web Services, will provide an Introduction to AWS, Why Organizations are choosing AWS, What Workloads are appropriate on AWS, and How Organizations are getting started with AWS. Steven will discuss what many AWS public sector customers and partners are doing with and saying about AWS. Lastly, Steven will talk about various strategies for how customers and partners can get started with AWS.
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AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Introduction to AWS CloudSteve Halliwell
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Why are organizations choosing AWS?What are organizations using AWS for?How are organizations getting started with AWS?
AWS Introduction
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
The on-demand delivery of IT resources via the Internet with pay-as-you-go pricing.
What is Cloud Computing?
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Seven main benefits seen across customers in virtually every industry.
Why Are Customers Adopting Cloud Computing?
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Why Are Customers Adopting Cloud Computing?1. Replace upfront capital expense with low variable cost
2. Lower variable costs than companies can do themselves
3. Pricing model choice to support variable and stable workloads
4. Drive down IT labor costs: up-front and ongoing
5. Premium security spec at non-premium prices
6. Highly available workloads for a fraction of the cost
7. Save more money as you grow bigger
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
AWS Pace of InnovationNew Service Announcements &
Updates
2012201120102009
8261
48
24
2008
159
280
2013
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
AWS Global Infrastructure
10 Regionsincluding GovCloud
US
25 Availability
Zones
51 Edge Locations
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Used by Government Agencies & Educational Institutions Worldwide
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
AWS Partners Focused on Public Sector
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Gartner Magic Quadrant for Cloud IaaS
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Why are organizations choosing AWS?What are organizations using AWS for?How are organizations getting started with AWS?
AWS Introduction
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Architected for Enterprise Security Requirements
Certifications and accreditations for
workloads that matter
AWS CloudTrail - AWS API call logging for governance
& compliance
Stores data in S3, or archive to
Glacier
Log and review user activity
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Lower Costs with AWS Up-Front and Increase Savings as Your Usage Grows
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.”
July 2012
1
“Average of 400 servers replaced per
customer”
Replace up-front capital expense
with low variable cost
2
43 Price Reductions
Economies of scale allow us to
continually lower costs
3
Pricing model choice to support variable & stable
workloads
4
Save more money as you grow
bigger
On-demand
Reserved
Spot
Tiered PricingVolume
DiscountsCustom Pricing
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Increased agility has become the #1 reason
organizations use the AWS cloud
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Organizations Can’t Afford to Be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:Infrastructure in minutes
Old World:Infrastructure in weeks
Everything changes with this kind of agility
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
A Culture of Innovation: Experiment Often & Fail without Risk
On-Premises
Experiment infrequently
Failure is expensive
Less innovation
Experiment often
Fail quickly at a low cost
More innovation
$ MillionsNearly $0
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Tools to Help Customers Manage Resources across Environments
Single Pane of Glass
Management Tool Partners
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Why are organizations choosing AWS?What are organizations using AWS for?How are organizations getting started with AWS?
AWS Introduction
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Government Use Cases on AWS
Development and TestEnterprise Applications
Big Data and High Performance Computing (HPC)Storage, Backup, and Archival
Disaster RecoveryWeb, Mobile, and Social Apps
Virtual DesktopsData Center Migrations
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Enterprise Applications
• Amazon RDS for Oracle provides managed Oracle database
deployments
• Oracle Applications are fully supported on AWS
• Oracle licenses owned by customers are fully
portable to AWS
• AWS is an SAP-certified Global Cloud Services
Partner and Global Technology Partner
• Most SAP products are now certified for
production deployment on AWS
• Full, licensed Windows Server OS on AWS
• Easily install services that you know - AD,
SCOM, SQL, Exchange, SharePoint
• Use your existing MS licenses on AWS using
BYOL
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Why are enterprises choosing AWS?What are enterprises using AWS for?How are enterprise getting started with AWS?
AWS Introduction
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Strategy 1: Cloud for Development & Test Environments
ArcGIS Oracle Enterprise Applications
Large Scale Education Application
Expanded data storage quickly100% reliability over 18
monthsCost savings
Reduced test environment costs
Aggressive testing to prepare for more than 18M
youth coding on their website in a week, with a
peak load of 330K concurrent users
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Strategy 2: Build New Apps in the Cloud
Faster to build
Easier to manage
Less expensive to run
Distributed architectures
for high availability
Financial record
archivingApp
streamingGlobal deals
engineVideo
streamingCrowdsourced
Supercomputing Massive Online
platform
Genomic research
Citizen social app
Open geographic data
Web applications
Geographic Information Systems
Genomics and cancer research
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Strategy 3: Use Cloud to Make On-Premises Apps Better
Legacy Data Centers
App 1
App 2
App 3
App N
…
Analytics
Back up
AWS Storage Gateway
Amazon S3
Elastic Map Reduce
Amazon Redshift
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Strategy 3: Use Cloud to Make On-Premises Apps Better
Big Data Analytics Big Data Analytics and Collaboration
Rapid deployment of analytics engine
Export operational data to AWS for analytics
processing
Post “flash crash” forensics on EC2
Collaboration platform for SEC
Mining social media for early warnings of food and
drug safety issues on accelerated timeline
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Strategy 4: Cloud Apps that Integrate with On-Premises Apps
On-PremisesData Centers
Hybrid App
NASA scientists share large, complex data
sets from projects, like robotic articulation calculations and
exploration of the Arctic climate on demand across the globe.
Sophisticated load balancing includes cost
analysis for optimal workload routing
NASA Jet Propulsion Laboratory
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Strategy 5: Migrate Existing Apps to the Cloud
App
Migrated core business
applications for secure global access
Reduced costsFocused resources
Improved availability
Migrated public facing web properties with large bursts of traffic
from 38,000 visitors to 150,000 a day
Improved disaster recovery, handled major event spikes in usage, and 40%
less expensive
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Strategy 6: All InBuilt nearly 200
applications leveraging diverse
data sets as a shared data source
Enabled thousands of volunteers to make
millions of calls to voters in last four days of
campaign
Campaign websiteDonation processing
Data analytics
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Many Organizations Worry That These Are the Only Two Choices
Build a “private”
cloud
Rip everything out and move to
AWS
#1 #2
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
The Good News is that Cloud Isn’t an “All or Nothing” Choice
LegacyData Centers
On-Premises Resources
Cloud Resources
Integration
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Active Directory
Network Configuration
Encryption
Backup Appliances
Your On-Premises Apps
LegacyData Centers
Users & Access Rules (IAM)
Your Private Network (VPC)
Encryption (S3, RDS, HSM)
Backups (Storage Gateway)
Your Cloud Apps
AWS Direct Connect
Integrating AWS with On-Premises Infrastructure
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Engage with us if…1. You are faced with growing mission requirements without increased budget or staff
2. You need to quickly create a new public website or application
3. You’re facing a tech refresh in the next 12-18 months
4. You need to add data center capacity for your growing workloads
5. You’re considering outsourcing part or all of your IT environment
6. You’re looking to turn data into actionable information
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Appendix
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Big Data
Import Export
Glacier
S3 EC2
RedshiftDynamoDB
EMR
Data Pipeline
S3Direct Connect
COLLECT STORE ANALYZE SHAREAW
S BI
G D
ATA
PORT
FOLI
O
Amazon Kinesis - Fully-managed service for real time processing of streaming data, at any scale
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
AWS Cloud
Amazon Glacier
Gateway Appliance/ AWS Storage Gateway
Amazon S3
Block File
On-premises Data Center
Archive Backup Disaster Recovery
Storage, Backup, and Archival
Amazon GlacierLow-cost Archive Storage in the Cloud
Amazon Elastic Block StorePersistent Block Storage for EC2
AWS Storage Gateway File Sharing & seamless backup of
enterprise data to Amazon S3
Amazon EBS
Amazon S3Redundant, High-Scale Object Store
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Disaster RecoveryAWS DR
Scenarios Backup and Restore
Pilot Light for Simple Recovery into AWS
Warm Standby Solution
Multi-site Solution
Amazon RDS – Cross Region Read Replicas
Improved disaster recovery operations.Readable copies for cross-region applications.
Easy migration between regions
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Web, Mobile, and Social Apps
Amazon AppStream - Flexible, interactive application
streaming service for any device
Captures user input to send back to the cloud Responsive and consistent
experience across devices
Web and Mobile
Apps on AWS
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Amazon WorkSpaces
No hardware or virtualization software
Access through browser or tablet device
Monthly pricing—no long-term commitments
License software from us or bring your own licenses
Easy integration with MS Active Directory
Virtual Desktops- Half the Price of On-Premises VDI
No Server Hardware
No Storage Infrastructure
No VDI Software
No VDI Administration
X X X X
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Data Center Migrations
From over 40 data centers
down to 6
Planning to migrate 3000 Apps by January 2015; Saving 100M over 3 Years
VS
Evaluate infrastructure
Make business case
Move to the cloud
Spotlight customer: Dow Jones
Intl.
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Compute Services
Amazon EC2 Auto ScalingElastic Load
Balancing
Actual
EC2
Elastic Virtual servers in the cloud
Dynamic traffic distribution
Automated scaling of EC2 capacity
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Networking Services
Amazon VPC: AWS DirectConnect Amazon Route 53
Availability Zone B
Availability Zone A
Private, isolated section of the AWS
Cloud
Private connectivity between AWS and your
datacenter
Domain Name System (DNS) web service.
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Storage ServicesAmazon EBS
EBS
Block storage for use with Amazon EC2
Amazon S3
Images
Videos
Files
Binaries
Snapshots
Internet scale storage via API
AWS Storage Gateway
S3, Glacier
Integrates on-premises IT and AWS storage
Amazon Glacier
Images
Videos
Files
Binaries
Snapshots
Storage for archiving and backup
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Application Services
Amazon CloudFront
distribute content globally
Amazon CloudSearch
Managed search service
Amazon Elastic Transcoder
Video transcoding in the cloud
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Database Services
Amazon RDS Amazon DynamoDB
Managed relational database service
Managed NoSQL database service
DBA
Amazon ElastiCache
In-Memory Caching Service
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Big Data Services
Amazon EMR (Elastic Map Reduce)
AWS Data Pipeline
HHadoop framework Move data among AWS services and on-premises data sources
Amazon Redshift
Data warehouse service
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Deployment & Administration
Amazon CloudWatch
AWS IAM (Identity &
Access Mgmt)
AWS OpsWorks
AWS CloudFormation
AWS Elastic Beanstalk
Web App
Enterprise
App
Database
Monitor resources MUsers, groups & permissions Dev-Ops framework
for application lifecycle management
Templates to deploy & manage
Automate resource management
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Partners and Partner Competency
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014
Thank YouSteve Halliwell