SOCIAL MEDIA TRAINING Women in Government Relations Leadership TeamFebruary 25, 2011

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Today’s Social Media Training • Introduction

• Presenters• Why We Are Here• Introductions & Skill Level

• Effective Engagement

• WGR Online• Wikipedia• Facebook• LinkedIn• Slideshare• Twitter

• Q&A / Discussion

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PresentersSuzanne ZurnVP, Digital ConsultingWaggener Edstrom Worldwide – Studio DWGR Board Member

• Twitter: @SuzZurn• Facebook: http://www.facebook.com/suzanne.zurn• Blog: http://blogs.waggeneredstrom.com/thinkers-and-doers/ • LinkedIn: http://www.linkedin.com/in/suzanneclarkezurn • SlideShare: http://www.slideshare.net/suzannezurn

Melanie BatenchukCommunications & Social Media StrategistCo-Chair, PACs, Politics & Grassroots Taskforce

• Twitter: @CarChickMWB and @BeCarChic• Facebook: http://www.facebook.com/melanie.batenchuk• Blog: http://becarchic.com/ • LinkedIn: http://www.linkedin.com/in/melbat

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Introductions & Skill Level• Name and WGR Role• Social Media Use• Personal• Business• WGR

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EFFECTIVE ENGAGEMENT

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Effective Engagement in Social Media

• Be authentic

• Be transparent

• Embrace amplification

• Contribute

• Pause before you post

• Encourage response

• Share meaningful content

Engagement Approaches

As a one-way communications channel

As an interactive platform

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Building a Community/FollowingFind people to friend/ follow by:

• Interest

• Friends/Followers

• Search

• Advanced search

• Contacts

• Influence

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Facebook

• Keep In touch• Get news• Distribute news to people

with similar interests• Connect with like-

minded people• Engage through

multi-media

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Twitter

• Build a following

• Attributes of good tweets:

• Insightful

• Conversational

• Fresh and timely

• Built for sharing

• Include a link

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Twitter Management

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Blogging Best Practices• Develop an editorial calendar• Use multimedia• Link liberally• Cultivate your own unique voice • Post with consistency • Be transparent

The Best Bloggers Are:• Storytellers • Credible• Consistent • Engaged

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Video Best Practices

• Keep it short

• SEO

• Syndicate

• Monitor

• Distribute

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Filming Tips

• Two minutes in length

• Audio quality

• Positioning

• Steady shots

• Avoid fast pans

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WGR ONLINE

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WGR Social Media Properties

Twitter

• 102 followers

• 133 tweets

• Access by Staff

and Social Media

Chairs

Facebook

• 547 friends

• Access by All WGR

Leaders

LinkedIn

• 694 members

• Access by

Members, Staff and

Social Media Chairs

SlideShare

• Expansion

Opportunity

• Member Value -

Content

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Facebook• Connect with WGR on Facebook:

http://www.facebook.com/WGRDC

• Group Membership is Open

• Access:• All co-chairs should have access to WGR’s Facebook page as Admins. • If you’re not an Admin, and you would like to be, please contact Emily Bardach at

ebardach@amberllc.com.

• Use WGR’s Facebook page to: • Add task force events to the WGR Facebook calendar• Promote upcoming events and provide links for members

to register on the WGR website and send messages to members• Share photos from events• Post interesting links to articles and news that would interest

WGR members• Check out the WGR Career Center

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LinkedIn• Join the WGR LinkedIn Group:

http://www.linkedin.com/groups?gid=128644&mostPopular= • Current Subgroups: Cybersecurity

Netowrking, and Education

• WGR Members-Only (Closed Group)• Start discussions about upcoming

events and topics impacting WGR and its members

• Post interesting links to articles and news that would interest WGR members

• Network with other Members• Invite your connections who are

members of WGR to join the LinkedIn Group

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Twitter• Follow @WGRDC on Twitter:

http://twitter.com/WGRDC

• Access:• WGR Staff and Social Media Chairs have Admin

access. • If you’re not an Admin, and you would like to be,

please contact Suzanne at szurn@waggeneredstrom.com.

• Provide live coverage at WGR events

• Engage with WGR during events by mentioning @WGRDC and using event hash tags

• Success Story:• #PPG10 for the PPG Conference was the Top Trending Topic in DC that day

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SlideShare• Use to share speaker’s

presentations with attendees after an event

• Also discoverable to non-members (helps promote our programming to drive future attendance)

• Easy to share / syndicate the materials

• Best Practices Library - Membership Value-Add

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Wikipedia • It is against

Wikipedia policies for a company’s employees or retained agencies to edit company information.

• Opportunity to improve our profile

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Questions?