What do UX designers DO?

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So you have a great idea…

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You want it to be simple

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You want to make it right

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You want users to avoid mistakes

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You want it to be easy

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You plan many great features

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You want to make it advanced

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You want to it to sell

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You want it to be self-explanatory

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You want it to be aesthetic

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You want everyone to use it

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You want it to be useful

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What do UX designers DO?