INTERACT STREAMING ACADEMY

Introduction

Interact SpA Founded in 1995 in Italy

Subsidiary of Eurel Group with offices in Italy,

Egypt & Luxemburg

International Presence with running operations

in Egypt, Algeria, Tunisia, Pakistan, Greece,

Kuwait and Italy

Joint Stock Company in December 2008

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Interact Egypt

- Launched in June 2009

- Headquarter for MENA

solutions & services

- R&D for Mobile Solutions

08/03/2011 INTERACT SOCIAL MEDIA SPACE

About real networks Pioneers in Streaming Media Delivery since 1994.

Global Leader in Mobile Media Delivery

100 Mobile Operators in 59 Countries including Vodafone,

O2, Wind, Tim, TeliaSonera, Telefonica

Device Reach - RealPlayer®

available for PC, Apple Macs, Linux, Unix, PDAs &

Mobile Phones

A potential of 1 Billion devices globally

RealPlayer® installed into Nokia, Siemens, Motorola,

Samsung - 3G and 2.5G handsets – 450 Million Helix DNA

handsets today!

What is streaming? Streaming:

Real time viewing of content Types : live, on demand and re-broadcast Examples : archived training videos or lectures, Wedding ceremony,

graduation ceremony and live channels

Download:

The copy of content from one computer system to another Types : progressive download (watch while download), full download Examples: Purchase of latest singles, podcasts, Apple movie trailer

Why streaming rather than download? Real time functional control

(play, pause, fast forward, rewind, stop)

No need to wait for download to happen

Ability to control bandwidth end to end

Bandwidth Management

Secure Access

Asset Management and control

(view versus takeaway)

Usage reporting (manipulate log files)

Live streaming

Why download rather than streaming? One time bandwidth cost

Playback anytime, any place

Ability to easily redistribute files

Transfer media to other devices

Always get best quality

Usually no firewall issues.

3GPP 3rd Generation Partnership Project (3GPP) Collaboration of telecommunication associations (est. 1998) Aimed at UMTS networks Latest: 3GPP Release 6 (Release 7 almost finalized, work on

Release 8 is also under way)

3GP Multimedia container format defined by 3GPP Simplified version of MP4 container Helix Mobile Server includes 3GP packetizer (Helix Server

does not)

Codecs RealMedia operates on 2.5G & 3G phones

Real Video 8 is the baseline on all RealPlayer phones 3GP containers may contain certain codecs (as defined in 3GPP releases)

3GPP R5:

Video: H.263, MPEG4 Part2 (Simple Profile) Audio: AAC, AMR-NB, AMR-WB

3GPP R6:

Video: H.264, H.263, MPEG4 Part2 (Simple Profile) Audio: AAC, AAC Plus, Enhanced AAC Plus, AMR-NB, AMR-WB Support for Multi-Rate Files

Mobile streaming

Screen Resolution

mobile devices have small screens, and display a reduced resolution The resolutions typically used are :

CIF (352 x 288), QCIF (176 x 144), SQCIF (128 x 96), HVGA (640 x 240), QHVGA (320 x 240)

Bandwidth

the mobile network offers a more limited bandwidth and higher latency compared to a broadband network.

using the IP supports both TCP and UDP protocols.

Mobile streaming architecture

iPhone & ipad streaming

Use HTTP streaming only Allow the bandwidth dynamic adaptation technology Known

as "adaptive bit-rate" Files are "segmented" in many fragments that the player

invoked with "HTTP GET "

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Interact Egypt

7B Omar Shaaban, Nasr city, Cairo http://Egypt.interact.it T +202 24149624 F +202 26904981 Twitter: @interactEgypt

Contact us

today!

08/03/2011