What does it take to find time for social media

Open Social Media: Where we tell it like it is

Open Social Media Education

A Captive Touch Initiative

Host: Sherry Nouraini Founder/President Captive Touch

http://www.facebook.com/captivetouch


Please Help Spread the Education

• Use the Hashtag #opensm

• Tweet the tips you hear

•Questions? Ask on my G+ profile



Topic of Our Workshop Today

What Does it Take to Make Time

For Social Media



How much time do you need?

• Reading: At least 1 hour/day

• Writing blog posts: At least 1-2 hours/each week for writing, editing, finding images and responding

• Engagement: 20 minutes to 1 hour/day for each platform

• At least 1 hour each week for thinking and measuring successTotal: 1.4 to 2.4 hours/day minimum to be effectiveOne blog and one social media platform only



Step 1- Where’s the time? Find it!

• Download file bit.ly/opensm_tables• Print out Table 1 and track two things:

Everything you do everyday for a weekLength of time you do it

• Now, label anything you would deem non-essential as a Y for purging (You know you’ve got some!)• Stop doing the ones labeled with a Y• Now you have more time.



Step 2- Planning for social media• Print out table 2 from bit.ly/opensm_tables

• Write down when you will be doing these three things represented by single letters:

R for Reading and/or Research W for Writing E for engagement

• Now you know when you’re going to do it• Time to plan what to say



Step 3- Planning your content• Refer to your content strategy We covered last week, in case you missed it here’s the link to the slide show:http://slidesha.re/ContentStrategyHOA

• Create a list of topics based on your content strategy

• Create a list of subtopics for each topicFor example: Real Estate topic-Loan

subtopic- Effect of Credit rating



Step 4- Planning your activities• Print out table 3 from bit.ly/opensm_tables

•Now plug in those topics and subtopics into table 3 on a weekly basis for a month

• Yes, the table shows 5 weeks, that’s because some months have 5 weeks.

• Now you have found the time and have a plan



You’re probably saying:

This is just a time management exercise,Where are the tips and tricks?

Good time management and settingPriorities is where you start

Now we get on with the tips.



Tips• You don’t have to be everywhere

Go to your content strategyFind out where your target is hanging outFocus on a few

• You can use automation with moderationGreat tool: Bufferapp.com, schedule sharing of your content. Just install the addon on your browser.



Tips• Did the time management exercise and could not find the time?

Hire a community managerSomeone who knows your industryPay a little more for a senior level otherwise you’d be paying them to learn on the jobDon’t go for a junior intern, the lack of experience can hurt your efforts

- Example, read this http://bit.ly/whynointern



Tips

• Is there any room for an intern? Yes!Monitoring of your topicsManaging your databaseThank you and your are welcomeSocial CRM, where is your target marketIn summary, tasks that don’t require advanced skills in marketing and customer management



Tips• Every business owner needs to have a smart phone, lots of productivity apps• Incorporate tasks into unscheduled time

Washing dishes (great time to think)Doing Laundry (great time to think)Pumping gas (RT, @mention)Waiting in grocery line (RT, @mention)Taking a shower (great time to think)Driving (look outside for inspiration)

• Read the comments in this blog for other ways to include thinking time in your day:

http://bit.ly/opnesm_makingtime



Did you like what you heard?

• Please +1 and share the video• Want to be notified about future workshops?

• Would you like to give us your feedback? Please answer this short survey:

http://bit.ly/makingtime_feedback

• Please ask questions


Technology

What does it take to find time for social media