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When it comes to the channels of communication, it doesn’t get more personal than the mobile phoneI have been asked by many marketers, what is mobile marketing?
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What is Mobile Marketing?Understanding mobile marketing and value of communicating with the consumer
Braj Mohan Chaturvedi | [email protected] | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj
Mobile marketing involves communicating with the consumer using mobile device. It is done to send a marketing message, to generate visibility, awareness, engagement or loyalty
Mobile Marketing FeaturesMobile marketing is effective, valuable and result oriented
Mobile is our second shadow. It is extension of our lifestyle
The mobile as a communication medium offers ubiquitous reach.
The mobile communication can be targeted and specific to individual.
Mobile communication is immediate, localizable and targeted.
Mobile has ability to integrate with existing communication
Mobile marketing messages has potential of becoming viral.
Mobile is great communication, and marketing tool.
Mobile marketing offers subscribers to have control over messages
Mobile marketer can understand and analyze user behaviour.
Mobile offers a secure online payment environment
Mobile Marketing ToolsMobile is the perfect marketing tool
Prominent mobile marketing tool:
SMS MMS WAP IVR Proximity
a. Text a. Images b. Audioc. Video
a. Gamesb. Ringtones
a. Audio calls a. Bluetooth
Application
a. Applications
It is a direct response tool
It is relevant to consumers
It is most effective and timely tool to reach consumers
It can effectively track results of marketing efforts
It compliments other marketing campaigns
Mobile MarketingPrinciples of mobile marketing
SMS MMS WAP IVR Proximity Application
Integrated Mobile Marketing Communication
Advertising • Banner ads• Mobile videos • IVR – voice Ads• Games• Mobil-casting
Branding • Alerts• Surveys• Polling• Information• Branded content
Promotion • Jingles• Ringtones• Coupons • Contests • Free samples
Direct Marketing • Mailers• Messages• Voice Mails• Voice Messages • MMS
Integrated mobile marketing approach:
It is important to get customers opt-in.
Marketer should make sure that customer can opt-out.
Marketers should segment customer base as accurately as possible.
The message should have value for customer.
The success of campaign depends on its Timing.
Thanks!Braj Mohan Chaturvedi
[email protected]+91 9502421919
Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in the business.
