What’s your Network Riding On?

Amar Khan - Vice President, Internet Services Business, Internap

Mark Pace – CTO, Jolokia Networks

All Attendees will

Receive a free copy of

the Internap White

Paper:

“Transmission Control Protocol

(TCP): It’s Time for Something

Better”

Speaker Bios

Amar Khan

• VP of Internap’s IP Services Business

• P&L

• Sustaining & growing the business value proposition

• Background in technology management

• Global leader in optical communications components

Mark Pace

• CTO, Co-Founder of Jolokia Networks

• Designed all of Jolokia’s systems

• Invented and patented a distributed content identification system –Anti-spam System

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Agenda

Agenda:

Every Second Counts1

Weaknesses of the Internet2How Does Web Traffic Acceleration Work?3

Customer Testimonial4Summary5

3

Every Second Counts

Every second is money. Billions of ecommerce dollars are flowing over

the Internet on networks that underperform and cause delays. Every

impacted second causes loss of revenue and damage to your brand.

4

The impact of poor performance can be quite large. For a typical

website, information delayed by just a few milliseconds add up to a large

cumulative impact. 1 second of delay in website performance means a

7% reduction in customer conversion, lost revenue and dissatisfied

customers.*

* The Performance of Web Applications: Customers Are Won or Lost in One Second, “Bojan SImic (Aberdeen Group, Nov 2008)

Improve Revenue and Satisfaction

Google: Every 0.5 seconds in latency reduces traffic by 20%.

86 seconds more downtime every day, or 43 minutes a month. Using a web accelerator you can get

those precious minutes back*…what is 43 minutes to your customer?

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For brokers:

• Slow speed means missing the trade

For retail buyers:

• Latency means missing out on the “it” item

For gamers:

• It’s the difference between slaying the dragon and becoming the dragon’s lunch

For businesses that deliver mission-critical

web applications:

• Latency is a loss of revenue, customers or productivity

What’s the difference between 99.9997% and 99.9% uptime?

2 Weaknesses of the Internet

Border Gateway Protocol

Transport Control Protocol

What are the 2 weaknesses of the Internet

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Maximize Performance & Availability

C1

C5

C4

C3

C2

Cn

Border Router

Border Router

Switch

SwitchCore Router

Core Router

Core Router

Core Router

Customer

Solve for downtime:

Address deficiencies inherent in BGP by using the fastest,

most reliable path- provides maximum network availability

/ redundancy

Solve for traffic congestion:

Use a multi-provider approach delivering the strength of

multiple carriers– minimizes latency by routing traffic

across the best possible path at all times

7

MIRO

Reduce Costs

• No hardware to buy, install or maintain

• No end user apps, plug-ins or downloads required

• No CapEx: monthly expenses; based on accelerated traffic

Accelerate outbound data flow

• Dynamic web content, pages

• File downloads

• Video content

Support TCP traffic types – such as:

• HTTP

• HTTPS

• SFTP

• FTP

• ICA

• RDP

A web traffic accelerator, delivered as an integrated service, can

improve application delivery speed by up to 4x.

Accelerate Your Traffic

8

Th

rou

gh

pu

tT

hro

ug

hp

ut

Time

Time

Native

TCP

Web Traffic

Accelerator

Improved Bandwidth

Utilization

Faster Content

Delivery

Web traffic

accelerators stabilize

the connection

between the

application and the

client – allowing for a

more consistent and

steady flow of data

Native TCP vs. Web Traffic Accelerator

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How Does Traffic Acceleration Work?

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Dramatically increases

maximum window size

to increase overall

transmission speed

Eliminates TCP

Slowstart

Intelligently handles

packet loss to avoid

unnecessary

transmission slowdown

Replaces standard TCP stack

with a modified version,

accomplishing:

1

2

3

Complements a CDN

deployment –accelerates the delivery of non-

cacheable, dynamic content

No geographical limit –expands

the reach of applications

Web pages load faster –

requested content is presented

quicker

No client-side application or appliance is required –supports a

distributed user base

File

Downloads

Remote

Desktop

SaaS

Use Cases

Video 11

XIP

12

Jolokia Background

Founded in 2008

Customized Hosting Solutions

ISVs bringing their product to the Internet as Saas

Small to Medium business needing specialized hosting

Business hosting with integrated CDN

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Problems

DataCenter footprint – currently in San Jose, California

Businesses reaching out farther

to customers

Performance of dynamic

applications that CDN’s can’t improve

Customers who can’t afford additional

datacenters, but need to compete

with other businesses serving from different areas

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Jolokia’s NagaCast

Dynamic Presentation Platformwith unique timing needs

Global Delivery

CDN Replication not feasible

Multiple DataCenter Replication not feasible

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XIP – Solution

10% performance increase on West

Coast

• Even local customers notice in the improvement

50% performance increase in USA

• On continent improvements impressive

80% performance increate in Europe

• Results in Europe almost equivalent to opening a new datacenter

140% performance increase to some areas of the globe

• Performance increases to areas where we wouldn’t or couldn’t open a datacenter

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XIP Acceleration Metrics

0

20

40

60

80

100

20 60100

140180

Native TCP

XIP

Test Parameters

Receiver: Windows XP

File: 100MB Compressed

Link: 100Mbps

Acceleration : Up to 4x Faster

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Performance: Side by Side Comparison

XIP is 3.8x Faster

1113 second average: XIP is 3.8x faster

XIP Acceleration Standard TCP/IP

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Maximize Application Performance

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Better Utilization of Existing

Capacity

Control Costs

Result

MRC is based on

accelerated traffic

Leverage existing

bandwidth/investment

Increased QoE = Higher

revenues + lower costs

Avoid incremental data

centers

No Equipment = no

CapEx / no maintenance

Minimize abandonment

due to performance

For more information – visit www.internap.com

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• Reduces latency using multiple backbone connections and finding the best possible route

Performance

• Delivers content up to 4x faster

• Contributes to revenue capture and customer retention

Speed

• Performance IP: Less overhead, higher purchasing power

• XIP: no up-front capital, hardware or software expenditures

Total Cost of Ownership

The Internap Difference

Why Internap?

Since 1996, thousands of

customers have trusted

Internap to provide high-

performance IT infrastructure

services that enable them to

focus on their core business,

improve service levels, and

lower the cost of IT

operations.

877.THE.PNAP

(877.843.7627)contactsales@internap.com

www.internap.com

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Internap’s colocation, connectivity and

managed hosting solutions are

differentiated by unparalleled levels

performance, availability and support.