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© 2015 Zuni | All Rights Reserved | Confidential
What will 2015 mean for digital?
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
The power of
Project Fi
In the US, acting as a mobile network provider
Calico
Investing in an R&D health
care company focused on increasing lifespans
Project Loon
Using balloons to deliver internet services to the rest of the world
Deepmind
Created a computer system that mimics the
short term memory of a human brain
Changes to mobile algorithm
Pushing brands to make their sites more mobile friendly
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
The rise of wearable ecosystem
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
Specifically, Special Needs QR Coded Clothes Tommy Hilfiger- solar powered
jackets
Apple WatchOGS self cleaning pants
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
Mychiatry - Using technology to track & improve ones well being
PIP
Stress-sensing video games that help players relax
Shadow
App allows users to record, share and analyze dreams
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
The predominance of Internet of Things
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
3D Printing: Incorporation by brands
Nike’s 3D printed football shoe
Skyfall Aston Martin
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
The rise of 4D Printing
Material that can adapt to changes such as light or temperature, material that is essentially programmable itself and in some cases, self
assemble
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
The growth of the collaborative economy
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
Leveraging underused assets
- AirBnB
- AirBnB for….
- Uber / Airtasker / Uber for… (underused skills and time)
- TuShare
- Sendle
- Open Shed
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
Brands facilitating sharing
© 2015 Zuni | All Rights Reserved | Confidential
What does all this mean for marketers?
Q
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
• Develop a strategy
• Reduce friction
• Create a culture
• Empower the right people
Getting better service
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
• How can you help your customers look great
Help me impress
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
• Provide useful access to the data you have on your customers
• Link the data you want to a benefit to them
• Provide utility
• IDEA: mapping their food sources through their data?
Know myself
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
• Look for points of leverage without highlighting pain
• Can you monetise stuff you’re doing anyway
Everything is for sale
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
Making the most of what I’ve got
• Can you facilitate value release
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
• Getting your community to work together, either for their own benefit or for a cause they care about
Better together
© 2015 Zuni | All Rights Reserved | Confidential© 2015 Zuni | All Rights Reserved | Confidential
© 2015 Zuni | All Rights Reserved | Confidential© 2011 Zuni | All Rights Reserved | Confidential
Thanks!Valentina.Borbone
@Zuni.com.au02 9516 5480