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Overview of Social Networking as of mid 2007
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KeyContent.org What’s the Buzz? Social Networking Bill Albing
What’s the Buzz?
Social Networking as a Trend and a Tool
by Bill Albingwww.keycontent.org
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Web: Important Distinction
• Web 1.0 Static Web page (HTML) publishing
• Web 1.5 Lots of cool interactive stuff, lots of content, but still Web page publishing (maybe on steroids)
• Web 2.0 Truly social and very tagged – allowing more than sum of inputs – something completely different
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Social Web (Web 2.0)
• Social news (bookmarking) - del.icio.us, digg, etc.
- RSS feeds
• Social networking - Facebook, MySpace, LinkedIn, etc.
• Social reference - Wikipedia, humanbraincloud
• Social computing (collaboration)
• Social entertainment
• Virtual worlds (but no tagging, so 2.0?)
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Trend AND Tool
• Welcome to the Web• Happening more & more as people
find ways to connect online• Involves 3rd-party server but accessed
through your Web browser• www.commoncraft.com/show has video
but it only touches the surface• Don’t underestimate the power of
the Dark SideDark Side, I mean, the WebWeb
http://youtube.com/watch?v=NLlGopyXT_g “The Machine is Us/ing Us” (Final Version) by Prof. M. Wesch
KeyContent.org What’s the Buzz? Social Networking Bill Albing
What is Social Networking?
A way of using web sites and linking with other people’s web sites and using the
content and links from those web sites in a way that
is analogous to how humans socialize.
That’s what this presentation is about… let’s explore it.
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Which is it … ?
• Friends, groups
• Job leads
• Reputation (online personal identity)
• Meetings
• What other uses can you think of?
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Friends & Groups (Facebook)
• www.facebook.com
• Profile (contact info, interests, linkable things)
• Applications
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Job Leads (LinkedIn)
• www.linkedin.com
• Profile (contact info, professional info, …)
• References (get leads!)
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Reputation (Naymz)
• www.naymze.com
• Profile + References = Points
• Points = Reputation (which is incentive)
• Report (who is looking at you)
• “personal identity mgmt.”
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Meetings (Meetup)
• www.meetup.com
• Meetings (reason for the group)
• Group
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Slides (SlideShare)
• Profile
• Groups
• Inbox
• Tags
KeyContent.org What’s the Buzz? Social Networking Bill Albing
But also many more…
• www.Ecademy.com• www.Ryze.com• www.XING.com• www.biztoo.com• www.konnects.com• www.mymedwork.com• www.sermo.com• www.sharedinsights.com• www.ziggs.com• www.zoominfo.com• www.youngfeds.org)
• See list of social networking websites on Wikipedia.
• There is also a list of non-English' SNSs at • www.zephoria.org/thoughts/archives/2007/06/02/
list_of_nonengl.html
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Others Have Social Aspects
• Name any popular web site and we can find social aspects – profile, tags, pinging, sharing …
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Partial Misnomer
Just as a Guinea pig is not from Guinea and is not a pig …
… Social Networking is not social in the traditional sense and is not networking
Virtual, not people-social …Collaborative, not the connections alone …Maybe call it Virtual Collaboration
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Profile Management
• Personal identity management
• Federated Identity Management
• Aggregation of all your profiles
• SNIX (XML tagging)
• https://www.signon.com
• Still in its infancy
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Social Definition Issues
• Direct interaction (chat, etc.) vs. just tagged links
• Public vs. private distinctions blurring
• Corporate vs. personal distinction
• How social are they if closed to other sites
• Security Assertion Markup Language (SAML) - XML standard for exchanging authentication and authorization
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Usage Issues
• “Bill of Rights”
• “Code of Conduct”http://www.readwriteweb.com/archives/digesting_the_social_web_bill_of_rights.php
http://blogging.wikia.com/wiki/Blogging:Blogger%27s_Code_of_Conduct
• Inappropriate behavior and content
• What other issues do you have?
KeyContent.org What’s the Buzz? Social Networking Bill Albing
News Sites
• www.socialmediatoday.com
• www.mashable.com
• www.netsquared.org/
• www.technewsworld.com/perl/section/social-networking
• www.masternewmedia.org/social_networking.htm
• www.digitalidworld.com
Now there are ones that piggy back on these by pulling the info from many into one place:
• www.spock.com
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Social (Web 2.0) or not?
You decide. Which of these is social?• http://www.humanbraincloud.com
• http://www.teachthepeople.com/app/ttp
• http://www.wallop.com
• https://www.cakefinancial.com
• http://www.docstoc.com/betalogin.aspx
• http://www.crowdspirit.com/
• http://www.ponoko.com/
• http://www.tripit.com/
• http://eng.musicshake.com/
• http://www.spiralfrog.com
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Conclusions
• Web is the platform; get used to it.
• Social aspects of sites like Facebook, etc.will become more prominent in workflow.
• Online identity is something you manage.
• There are many to play with now; now is the time to learn.
• If you want to learn, then connect with others!
• You create the buzz.
KeyContent.org What’s the Buzz? Social Networking Bill Albing
Contact
• Bill Albingbill.albing@keycontent.orgwww.keycontent.orgwww.facebook.comwww.naymz.comwww.linkedin.com/in/billalbingwww.slideshare.net/BillAlbing/
• Entire article online at www.keycontent.org