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Lee Duddell, Founder of WhatUsersDo, recently gave a presentation at Marketing Week Live, June 2013 where he discussed Multi-channel User Experience. Please click below for the slides.
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Multi-channelLee Duddell, Founder
www.whatusersdo.com@whatusersdo
Three…
• slides on WhatUsersDo
• insights
• challenges
and three users!
Three slides on WhatUsersDo
1. Clients
You
2. Users into your organisation
3. Multiple devices
Three insights
• Store locator
• Device switching
• expectations
1. Store Locator
32% of UK consumers have used their
mobiles to find nearest store opening
times
1. Store locator
2. Device switching
• Because it’s hard to checkout
• Because they want the full experience
67%of users start on
a SmartPhone
& finish on a
computer (Google)
3. Users expect mobile
3 x as many
users expressed
“mobile website”
expectation in
2013 vs 2012 (WhatUsersDo)
Three challenges
• organisational
• getting behind the data
• getting the basics right
1. Organisational challenges
1. Organisational challenges
Silos
No ownership of User Experience
Skill-set
2. Get behind the data
Data without user insight only tells you
WHAT or HOW MANY
not WHY
2. Get behind the data
3. Get the basics right
How to get the basics right?
3. Get the basics right
“…we don’t even cross their minds when
shopping online”
Claire Zuurbier, M&S
3. Get the basics right
78% committed to delivering the best UX
BUT 62% base design decisions on
hunches and guesswork
Thank you
F292
STOP guessing. Find out WHY.
3. Get the UX Survey
Tweet this if you’d like the report:
@whatusersdo uxsurvey
