DataBliss for Social Targeting Big Data meets Social Media*

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*In Germany in Cooperation with Semantic Web Group at Mannheim University

What is Social Targeting ?

Social Media Targeting is a form of targeted advertising that enables the customized placement of ads and communication activities on Web 2.0 platforms. Social media targeting combines current targeting options (like geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.

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What is DataBliss ?

DataBliss is a cloud-based, Platform as a Service product that enables CRM or Social-based software to deploy fully social targeting features. DataBliss API delivers information oriented towards consumers, i.e. it continuously analyses consumer tweets and Facebook posts extracting meaninful attributes (birthday, checkins, music preferences, bio etc) to support social targeting. DataBliss indexes millions of posts a day. Attribute extraction is based on customized taxonomies created for each client´s project.

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Conceptual framework: 4 Ps

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Examples Examples of what can be extracted from Consumers using DataBliss.

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Life Events: Today is my Birthday getDataBliss.com

Consumer Tribes: LOHAS – for Lifestyles of Health and Sustainability

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Facet Search View from DataBliss

Any other facet from Taxonomy...

Cultural Background getDataBliss.com

Power of Bios getDataBliss.com

Which city and which checkins? getDataBliss.com

DataBliss Dashboard view: here showing consumers who mentioned any car brand in Twitter, their location and checkins.

DataBliss is designed as a Platform as a Service: it integrates smoothly with CRM and Social apps in the cloud.

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API

Your app here.

Deep profiling: understanding consumers one post at a time in

Zendesk and Buzzmonitor.

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Examples of integration

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DataBliss

Example: Integration with Zendesk

A CRM Agent uses dataBliss to capture a deep profile of a given consumer: her preferences, places, bio, life events and more.

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Example: Integration with Buzzmonitor

Deep profiling showing here integrated with social media monitoring tool Buzzmonitor.

How much do I invest to have dataBliss?

Starts at: 2500€ /monthly* Includes: DataBliss API with generic taxonomy (4Ps) Manage up to 50,000 users Up to 2 million tweets or post (40 data items per user). Suggested: Buzzmonitor license for Social CRM for 900€ / monthly with deep profiling powered by DataBliss *Integration with third-partner software is not included (it is a one time cost).

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More DataBliss pricing categories

Users Total items €/Month

100k 5 mi 4500

200k 10 mi 9000

400k 20 mi 16000

1 mi 40 mi 26000

2 mi 80 mi 35000

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Thanks. Danke. Gracias. Obrigado.

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