Where to in 2010?

Five consumer behaviours that may impact social media marketing this year.

Taken from Nielsen Social Media Report 2009-2010

Ignite PresentationMay 6 , 2010

Social media use in Australia is growing…

More than 3 in 4 online Australians belong to a social media site

Social media has come along way in a short time…

Australia leads in average time spent per person on social media sites.

7.31 hours

1. Australia2. USA 3. UK

5 trends to keep an eye on…

Mob

ilevi

deo

BRAN

DS

onlin

eFB

& Tw

iter

SMM

Mobile social networking has gained traction and is on the rise. 1

Over 26% social networkers participated in mobile social networking

The most popular social networking profile was

Expected areas of growth in mobile – local search, banking, maps

What does this mean?

Video viewing increasing to support purchase decisions2

Consumers go to an organisation’s website first to view video…

www.disputes.vic.gov.au YouTube

We expect video.

What does this mean?

Those who take action after reading/viewing social media head to organisation’s website or to search engines3

What does this mean?

Platforms such as Facebook and Twitter present solid opportunities to engage your audience and deliver valuable

content4

59% of all online Australians now have a Facebook profile

We’re not just having conversations with our friends…

…while you are not in the room

I had a horrible experience with

the CFA

I hate that I have to fill out

10 forms at Consumer

Affairs

How’s this for a massive

scandal…the Department

of Justice don’t wear

brown cardigans!

F%*@! I really %#+*&^% these

@!&%%$

Social media monitoring services are essential5

To recap…the top 5 trends in social media for 2010

34

1

5

2MOBILE

VIDEO

SOCIAL MEDIA MOVES PEOPLE TO YOUR WEBSITE

TWITTER AND FACEBOOK DOMINATE

SOCIAL MEDIA MONITORING