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Presentation given at the South West and Mid Wales Library Partnership (SWAMP) staff conference.11th July 2011, Metropole Hotel, Llandrindod, Wales.
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Photo http://www.flickr.com/photos/rbainfo/5539554470/
This presentation is licensed under a Creative Commons Attribution 3.0 License
Where’s Everyone Gone? New places and ways to meet
your usersKaren Blakeman
RBA Information Services, www.rba.co.uk
SWAMP Staff Conference, Llandrindod Wells, 11th July 2011
Contact me
Karen Blakeman http://www.rba.co.uk/
Blog: http://www.rba.co.uk/wordpress/
Twitter: http://www.twitter.com/karenblakeman
Facebook: http://www.facebook.com/karenblakeman
LinkedIn: http://www.linkedin.com/in/karenblakeman
Google+ https://plus.google.com/118207595238284377237/ or http://bit.ly/qFXfiz
http://www.authorstream.com/User-Presentations/karenblakeman/
http://www.slideshare.net/KarenBlakeman
http://www.flickr.com/photos/rbainfo/
OR.....
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....Google me!
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You’ve got new snail mail
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= £££££
Web site?
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So where is everyone?
• What are organisations similar to your own doing? Talk to them about their experiences, what works and what doesn’t
• Google your own organisation, department and use the results page left hand side bar to check blogs, videos, discussion forums for mentions of you...
• .. or use something like http://www.searchlion.com/ or http://www.zuula.com/ to quickly switch between different search tools
• http://search.twitter.com/ or http://topsy.com/ for mentions on Twitter
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08/04/23 www.rba.co.uk 7Photo: Footpath Closed, Karen Blakeman http://www.flickr.com/photos/rbainfo/5911913498/
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• Recipient opt-in• Permissions• Manage address changes, ‘bounces’• Spam filters
RSS feeds
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Alerts to Twitter (Twitterfeed.com, Dlvr.it)
Display content on Facebook page
Display content on other sites via e.g. Feedburner
Convert to email subscriptions (Feedburner)
Subscribers view content in Google Reader, iGoogle, Outlook, Netvibes.
Blogshttp://smulibraryblog.blogspot.com/
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Mobile version automatically
generated
Share buttons
Link to Twitter account
Link to Facebook
page
New post alerts via
Swansea University Library - Business and Economicshttp://www.netvibes.com/businesseconomics#Business_Journals
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Dublin City Public Librarieshttp://www.netvibes.com/dublincitypubliclibraries#Home
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Facebook pages
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Facebook pages
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• 140 character tweets that are by default public• People choose whether or not to follow you• General chat, what’s happening at conferences, what
people are saying about companies, products, services, and about you
• Retweets and mentions by followers and their followers expand your audience
• Tweet blog postings, events, news, photos, comments on what’s happening
• Be interactive: respond to questions, monitor @mentions, set up alerts for your organisation
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Twitter Lists
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Flickr
• Photos of events, launches, conferences, facilities etc,
• Decide on the copyright license you want to use – “All Rights reserved” or one of the Creative Commons
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Presentation sharing
• http://www.slideshare.net/ - often blocked
• http://www.authorstream,com
• http://www.slideboom.com/
• Decide on copyright licenses, how people are allowed to view the presentation, are people allowed to download the original, allow embeds?
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Videos
• Youtube.com - often blocked so also try...
• Vimeo.com
• Dailymotion.com
• Animoto.com
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‘Embeds’ help spread the word!
• Monitor social media presences even if you are just republishing content– respond to negative (and positive) comments
– people expect you to reply to messages and questions
• You won’t have the time or resources to do everything so try and identify which activity has had the most positive impact
• Possible to use gadgets, widgets, APIs etc. to automatically publish content generated in one service to another e.g. Blog RSS feed to Twitter
BUT.....
• Tweets, for example, from an active Twitterstream may look odd and out of place when displayed out of context on a Facebook page
• Draw a map of where everything is going otherwise....
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Ever decreasing circles
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Photo: http://www.flickr.com/photos/rbainfo/5633975305/
Finally....Google+
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A Google ‘Project’ and, at present, individuals only. No ‘brands’, companies, or organisations. Very much experimental...
TVSMC (Alto Lounge, Caversham) http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/
