White is The New GreyGael Breton

@gaelbreton

#SERPINAR

Who I Am

• True nerd since 1986

• In SEO for over 4 years

• Started Higher Click 1.5 years ago – Now 15+ employees and counting

• Worked on over 300 campaigns including Macy’s, Nigella Lawson, 99Designs and other big players.

Who I Am

Switched from evil to good shortly before the penguin update…now I’m white hat.

Disclaimer

If your site looks like this, you’re in trouble.

Disclaimer

This webinar is not about this…I care about revenue mostly, not rankings.

Disclaimer

Nor this. You can get qualified organic traffic for much less than you might think.

I’m In a Hostile Environment Here

You’ve got the hype of white hatters making 3 tons of “Content is the new SEO” “All Hail Inbound Marketing”. And you’ve got the rebels that still make money from grey/black hat hating on them.

Challenges

We need to create beautiful content to fight algo layers, get long tail traffic & help conversion.

Challenges SEOs Face Today

We need to be careful of where we and how we get links. (source: microsite masters)

Challenges SEOs Face Today

We need to rethink conversion paths, take the other channel into account and work our synergies.

Challenges SEOs Face Today

Tools Before You Get Started

• Boomerang for Gmail• Bufferapp• InboxQ• Kippt• Link clump• Rapportive• RSS Subscription extension• Scraper• Search by image• Chrome SEO• Toutapp

All these Chrome add ons are epic and I use them daily. DL the PPT on Slideshare if needed.

Content Creation & Ideas

Awesome Writers

Do you think awesome writers bother with these sites?

Awesome Writer Applications

Jobs.problogger.com – $50/job ; Bloggingpro.com/jobs – Free posting ; Direct blogger outreach - Free

Content Ideas

Quora.com

Content Ideas

Alltop.com, get ideas and links from there. It’s not that hard.

Content Ideas

Ubersuggest.com is free and great to find content ideas.

Content Ideas

Analytics.topsy.com (each point is the most popular story)

Content Promotion

Content Promotion

We could do a bit better here in terms of regularity

Content Promotion

Need relevant people to connect with? Followerwonk.com. It’s free.

Content Promotion

Look for the influencers of your target market and make them your friends.

Content Promotion

These are free links on page that have traffic that cares about what you sell.

Content Promotion

Using community sites to push up your content (build karma ;))

Content Promotion

InboxQ is AWESOME to push your content, get followers, get links etc.

Content Promotion

If your content is epic, buy eyeballs. 0.10 cents/visit and if they stumble you’ll get free ones.

Content Promotion

Or cheat on Facebook

Getting Links

Social

Didn’t I say inboxQ was awesome?

Social

Make friends with your target’s influencers, but be genuine.

Social

Do not underestimate the power of G+

Social

Use the people that share your stuff and pitch them guest posts, they’ve shown some love already. Same with people that commented on your blog.

Outreach

Think about all the businesses that would love your endorsement and sell it for a link.

Outreach

Guest posting is becoming harder but still efficient. Great for niche links. bit.ly/pc4gmj

Outreach

Make friends and build community karma, it pays off.

Outreach

Be a do gooder and help out others.

Outreach

15% of the web goes down every month. You can use it for grey or for white.

Outreach

Dead sites bring opportunities right up your face. (credit @pointblankseo)

Outreach

Sometimes investing in good design and UX also has its perks. It’s not all wasted money.

Outreach

Also try reporterconnection.com.

That’s all folksCheck out our quality guest post service on

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