15
Dennis Shiao Director of Content Marketing DNN

Why a Killer Website Starts with a Great CMS

  • Upload
    dnn

  • View
    4.434

  • Download
    1

Embed Size (px)

Citation preview

Page 1: Why a Killer Website Starts with a Great CMS

Dennis ShiaoDirector of Content Marketing

DNN

Page 2: Why a Killer Website Starts with a Great CMS

A great CMS does not

guarantee a killer

website

Photo credit: Adriano Agulló on flickr [link]

Page 3: Why a Killer Website Starts with a Great CMS

But a killer website starts

with a great CMS

Photo credit: Adriano Agulló on flickr [link]

Our clients

make killer

websites.

Page 4: Why a Killer Website Starts with a Great CMS

“Ask not what your CMS

can do for you,

ask what you can do with

your CMS.”

Page 5: Why a Killer Website Starts with a Great CMS

Minimal

Photo credit: University of the Fraser Valley on flickr [link]

Built-in content layouts

that are mobile-responsive

Page 6: Why a Killer Website Starts with a Great CMS

Your

Website

“A killer website

requires a killer team.”

Image adapted from Michael Cardus’ photo on flickr [link]

Page 7: Why a Killer Website Starts with a Great CMS

WORKFLOW

PERMISSIONS

Don’t worry, it’s rarely ever this complex.

Image adapted from siddhu2020’s photo on flickr [link]

Page 8: Why a Killer Website Starts with a Great CMS

Image adapted from Garry Knight’s photo on flickr [link]

Website Personalization

CUSTOMER

SEGMENTATION

GEO-

TARGETING

CONTEXTUAL

OFFERS

RELATED

CONTENT

Read our related blog post, 5 Ways Evoq’s Content Personalization Drives Visitor Engagement

Page 9: Why a Killer Website Starts with a Great CMS

Mobile-friendly Websites

“Having responsive design is an absolute must.

To my knowledge, none of our competitors have responsive websites, so this puts us at a

distinct competitive advantage.”

-- Tom Meston, Marketing Communications at Westinghouse

Read the Westinghouse case study on the DNN blog.

Page 10: Why a Killer Website Starts with a Great CMS

Mobile-friendly Websites

What You Can Expect from a CMS:

Auto-detection of client device typesMobile previewer

Mobile-responsive page templatesMobile-responsive admin interface

Page 11: Why a Killer Website Starts with a Great CMS

Analytics

REFERRERS

CONVERSIONS

BOUNCE

RATES

DEVICE

TYPES

Image adapted from Daniel Mitchell’s photo on flickr [link]

Read our related blog post on using a Content Management System’s built-in analytics

Page 12: Why a Killer Website Starts with a Great CMS

“If you build it, they may NOT come.”

Page 13: Why a Killer Website Starts with a Great CMS

SEO CAPABILITIES:URL MANAGEMENT SITEMAP GENERATION

RE-DIRECT AUTOMATION CUSTOMIZABLE PAGE SETTINGS

Page 14: Why a Killer Website Starts with a Great CMS

Performance & Scalability

PAGE CACHING

MODULE CACHING

WEBFARMS

Image adapted from Daniel Mitchell’s photo on flickr [link]

Page 15: Why a Killer Website Starts with a Great CMS

Photo via GotCredit on flickr [link]