Why Advertisers Should and WouldSwitch from CPI to CPARon BrightmanCEO, Performance Revenues

The shift has already happened

• Education

process.

• Demanding KPIs.

The Marketing Spectrum

CPM CPC CPI CPA

Publisher’s Risk Level

Advertiser’s Risk Level

The unified install event

Lack of sophisticatio

n

How CPI won over CPA

The forces against the

shift

Ad Networks

Advertisers

The Shift to CPA

CPI = CPA x CRCPA = CPI / CRCR = CPI / CPA

The benefits of CPA

- Pay for what matters- real active/paying users.- No need to pay for the thousands of users who are not the right users.- No need to combat fraud. - No need to constantly monitor and analyze campaigns.- No need to try and control the industry with varied CPI rates and endless restrictions.- No need to keep communicating with the account manager at the ad-network.- No need to limit the budget.

• lack of education • technological barrier

KPI Hero

The barriers for CPA and the solution

THANK YOU!

Ron BrightmanCEO, Performance Revenuesron@performancerevenues.com