TRADITIONAL DATA-DRIVEN APPROACH

FRAGMENTED OPTIMIZATION- Separate business processes - Limited to a single channel

- Thin intelligence for personalization

REAR-VIEW ANALYTICS- Yesterday's preprocessed data

- Aggregate trend reports- Limited �exibility, scalability

LIMITED & SILOED DATA- Disconnected sources

- Volume and variable limits- Sampling

NEW INSIGHTS-DRIVEN APPROACHEND-TO-END OPTIMIZATION- Personalization during entire customer journey- Continuous and adaptive- Single view of customer

REAL-TIME ACTIONABLE ANALYTICS- Immediate insights- Actionable intelligence- Flexible, accurate and scalable

UNIFIED & UNLIMITED DATA- Single point of collection, processing and storage- Collection of any type of digital data- Discreet visitor-level behaviors

INSIGHTS CREATE

The International Data Corporation estimates that by 2020 we will generate 40 zettabytes* of data a year

40

* Whoa! There are 1 BILLION terabyes in a zettabyte

SO MUCH

DATA

DOES NOTMORE DATA

Opportunity

HIGHER GROWTH15% or higher and 20% or higher

year-over-year revenue growth vs. non-insights-driven businesses

BETTER CUSTOMER VIEW72% have implemented a single

view of the customer vs. only 47% of non-insights-driven businesses

Why Being Data Driven Isn’t Enough INFOGRAPHIC ©2016 Webtrends®

Why being

isn’t enough

We live in a data-rich world. From visitor behavior on websites andsocial media interactions to mobile app usage and device communications

across the Internet of Things, brands are inundated with data.

While data-driven approaches were once su�cient, today's leadingbrands are adopting an insights-driven model that harnesses and

applies data and analytics at every opportunity to di�erentiate theirproducts and optimize the entire customer experience.

According to Forrester Research, insights-driven businesses bring insights, not just data, into every decision, and they know exactly how to use them

for greatest advantage across the entire customer lifecycle.

Insights-driven business report: 2

74% of enterprise architecture

professionals aspire to be ‘data-driven’

But only 29% of companies are good at turning that data into action

1

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