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Tony Lucas presents at Structure: Europe,‘Why ‘Cloudwashing’ Must Stop'. Watch the video here: http://www.flexiant.com/2012/10/17/tony-at-structure-europe/
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Why Cloudwashing Must Stop!
Tony Lucas – Founder, SVP Product – Flexiant Ltd.GigaOM’s Structure Europe October 2012
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Cloud is…
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What Cloud is not
Rigid contracts
Long lead times
Manual
provisioning
Traditional
Hosting
Virtualisation
Hardware Silos
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What are service providers doing then?
Add Cloud to Product
Name
???
Profit!
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Why is this happening?
Management Attention
Existing Growth
New revenue models
Staff self preservation
Business Issues, not Technical
Ones
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Why is it a problem?
IaaS Market has the strongest growth
(42% CAGR according to Gartner)
IaaS is the gateway to delivering higher margin
services
Customers are looking elsewhere
New entrants with serious capabilities
• Amazon
• Microsoft
• Etc…
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What needs to happen?
Align Business
Strategy to Cloud
Strategy
Assess Existing
Tools/Capacities
Available
Complement Existing
Tools with Cloud Specific
Solutions
Self-Service Portal
Application Management
Metering/Billing
Etc.
Wake up!
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Many resources atwww.flexiant.com
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Who has the firstQuestion?
