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Swipe RightAn inter-‐departmental
like, dating, friends with benefits, committed, it's complicated
love story.
Why Customer Success and Marketing Should
2FOUNDERS
MEET OUR
DAVID CANTU RAY PAWLIKOWSKI
HOTSCHEDULES
#1 downloadedscheduling app on iTunes
2M users60M monthly logins
PEOPLE
PRODUCTIVITY
PLATFORM
Recruit -‐ Engage -‐ Train -‐ Schedule
Logbook -‐Manager’s Red Book -‐ Enterprise Back Office
Aggregate -‐ Analyze -‐ Build
THE RESTAURANT MANAGEMENT PLATFORM
Show new support video?
4
OUR UNIQUESERVICE ORIENTATION
TYPES OFCONTENT
2Marketing Customers
MARKETING
CONTENTWhy customer success should be sucking up to marketing.
Getting the communication cadence right OVER
UNDER
ALL
THINGS SOCIAL
CUSTOMER
CONTENTWhy marketing should be sucking up to customer success.
CUSTOMER CONTENTWhy video is key.
MAKING THE MOST OF BETA
How marketing and customer success can turn bad into good
WHOOPSIES
UH-OHS
USER
CONFERENCES
● Marketing and CSM alignment under CRO● The symbiotic relationship between marketing and customer success● 2 types of content and why you need both● How much communication is too much● Social Media -‐ no conversation left behind● Beta, when is the best time to ask for the reference and what not to
ask/offer● Turning a wrong to a right● The value of CABs and user conferences
KEY TAKEAWAYS
QUESTIONS?
