Why Does Your Business Need Responsive

Website Development

Mobile phone era has arrived. More and more people are using smart phones to

access the web and to perform many other tasks which they previously use to

accomplish through their personal computers or laptops. This has urged businesses

to present convenience to their website visitors no matter which device they are

using. Designing principles have been redefined with the rampant use of mobile

phone devices and tablets.

These redefining processes have lead to the introduction of responsive web design,

which is a more affordable option for businesses. It eliminates the need for a two

separate websites for desktop and mobile. Responsive website development results

in a universal design which provides optimum view to visitors no matter which device

they are using.

Lets look at what responsive web design is all about...

Responsive web design is simply a web design formula which leads to the creation of

a web page which adapts itself by resizing according to the size of screen on the

device on which it is being viewed. All in all, a desktop user, a mobile or tablet user,

or a laptop user will be able to view the web page with utmost convenience. It helps

in delivering optimal user experience while ensuring speed optimization and easy

navigation. Owing to the increase in the use of smart devices, the importance and

use of responsive web design techniques has increased tremendously.

Purpose and Need for Responsive Web Design

Responsive web design is used with an aim to have one website having features

which respond as per the device on which it is being viewed. It must be able to adapt

itself to the changing screen sizes and shapes. With responsive design, the important

navigation elements including screen layout, images, text audio, etc get adjusted as

per each device. For instance, when a website is viewed on desktop computer it will

display three columns. However, when the same website is viewed on a smart phone

or tablet screen, user will have to scroll horizontally to view hidden features or to

avoid a blurred screen. Sometimes users may have to zoom in to read the text or

view the images more clearly. This dissatisfies the viewers and they never wish to

come back to such websites. In the same way, on a smart phone screen, larger

images can spoil the layout and graphic heavy websites can bring down the loading

time to a great extent.

With a responsive web design and development, the design of the website adjusts

automatically adjusts your webpage layout to fit the screen of the device. For

example, a website viewed on tablet may by itself display web page in two columns

to suit the display on the device. Images get resized and text layout gets repositioned

when a responsive website is viewed on smart devices. Responsive web design in

demand as it optimizes the view of the website content on each device while

negating the need for an additional device.

Why Your Business Needs Responsive Web Design?

1. Expanding Reach to audience using smart devices

As there is a steady increase in the number of people using smart devices, there is a

need for businesses to go beyond the desktop computer. With a fully responsive

website, you can ensure that users can reach your website through various devices.

No matter what device the user is having, your site is always accessible.

Increase in website traffic

As the number of people accessing your website, through different devices, increases

you will also experience an increase in your website traffic. With the use of

'audience' option in Google analytics, you can see which part of traffic is being

derived from mobile devices.

Time and Money saving

Rather than having to create and maintain two unique websites, you can just do with

one with the use of responsive web design principles. This can help you save time

and money which you could have otherwise used on a second website. Having one

responsive website ensures that you can users with different devices can use your

website.

Improved user experience

Delivering improved user experience ensures that users stick to your website. With a

user friendly website, users do not need to scroll down, zoom, or wait for the

website to load. Responsive web design also supports your SEO goals by diverting all

users to a single site.

Flexibility

Responsive site makes maintaining of content and images easy as you don't have to

manage several websites. You only have to maintain one website. Clients will find it

affordable and time saving to manage one website and content. Optimizing an

administrative interface can help regulate content and templates being used on

various devices.

All in all, it can be concluded that a website design, framed as per responsive

principles, can offer a truly optimized experience to each and every user. It can

ensure your business wider reach, increased traffic, and customer delight. This

approach can definitely help you get more flexibility in terms of site maintenance

and also brings down cost and time involved.