Mobile Solutions

Why Go Mobile?Mobile technology is transforming the overall landscape of business today. Many compa-nies have already embraced mobile solutions and are reaping the rewards of remaining on the cutting edge. Will your company remain competitive in our mobile world? See the fol-lowing pages to learn more about why you should go mobile.

Mobile Solutions

Mobile StatiSticS

57%of mobile users would not recommend a business without a mobile site2.

mobile searches have grown by 4x since 20101.

more people will access the internet from their phones than from their computers3.

of mobile users search for local content and businesses4.

40 mobile devices are purchased each minute around the globe5.

by2013

2010 2011

2011

97%

Consumers are increasingly relying on mobile technology for all of their needs. As such, smartphone usage continues to grow at an astonishing rate, while all other mediums heavily decline. These statistics represent only a small portion of the growth being reported:

=401Gartner, 20102Compuware, “What Users Want From Mobile,” 20113Gartner, 20104Google, “The Mobile Movement: Understanding Smartphone Users,” 20115Cisco, 2011

Mobile Solutions

your Site vS. a Mobile Site

Mobile Solutions

DoeS it really Matter?The ability to access your desktop site on a mobile phone doesn’t mean that your site is mobile-friendly. Mobile sites are specifically designed for the needs of mobile users by optimizing the touchscreen’s size and format for smooth navigation. A mobile site will help your business stay connected with consumers, no matter what devices they use.

Brands that aren’t embracing mobile, that aren’t there in the

moments that matter to people, are basically sending the

message that they don’t want to be in people’s lives. The

results we’ve seen when we’ve enabled our clients’ brands

through mobile-optimized websites and search optimization

tell us that mobile is the preferred channel of engagement for

a fast-growing number of consumers.

The unprecedented, dizzying

pace of mobile technology

advancement and consumer

adoption will make mobile the

most disruptive mass medium,

with wide-ranging effects for

both advertisers and consumers.

Its unique functionality, 24-hour

access and engaging interface

have created the potential for

more effective and efficient

advertising than ever before.

The best starting point for most

brands is to invest in a

mobile-optimized site.

—Chia Chen SVP, Mobile Practice Director, Digitas

Paul Gelb, VPMobile Practice LeadRazorfish

Mobile Solutions

appvault SolutionSAppVault offers state-of-the-art mobile solutions for businesses of all types and sizes. Our mobile sites allow your company to retain the branding of your desktop site while incorporating our mobile-enhanced functionality. Each feature includes a variety of customization options, and AppVault’s client services team is dedicated to helping meet the needs of your company.

cuttinG eDGe featureSOur solutions are on the cutting edge of mobile technology, providing top notch features that improve the mobile form and function of your site and make the user experience as simple and streamlined as possible.

eStabliSheD SucceSSThere are hundreds of companies already using and benefiting from AppVault’s mobile platform. From large national companies to small and mid sized local business, our solutions have a proven track record of success.

Mobile Solutions

featureSMobile applicationJobseekers are constantly on-the-go. With our solutions, jobseekers can apply to open positions directly from their mobile devices in seconds.

SeaMleSS inteGrationYou’ve worked hard to build your company’s identity across all channels. We help ensure that the look and feel of your mobile site is consistent with your traditional website and other branded materials.

eaSy acceSSBy using SMS and/or QR Codes, users are able to access your mobile site quickly & easily. SMS Codes also provide additional mobile touchpoint branding opportunities.

faSt loaDinGYour users don’t have the time to wait around for your site to load. Our mobile solution ensures fast loading times across all mobile devices and data plan carriers.

uSabilityOur sites are designed with mobile users in mind. Easy navigation, full functionality, and mobile screen formats make the sites easy to use.

eaSy upDateSWe will work with you to keep your site up-to-date and displaying all of the latest information for and about your site.

Mobile Solutions

exaMpleS

TextFedExJobs

to 424242

TextHertz

to 424242

TextOregonITJobs

to 424242

TextDirectTVJobs

to 424242

TextChevronto 424242

We are currently providing our mobile sites to hundreds of businesses of all sizes and across all industries. Below are just a few examples of companies that are currently using our mobile platform:

Mobile Solutions

Q & a COMMON QUESTiONS ABOUT MOBiLE

Q: My site shows up on my phone. That meansit’s mobile-friendly, right?

A: Not necessarily. Most sites will show up on asmartphone, but unless they have been designed withmobile in mind they won’t provide a great user experience. A truly mobile-friendly site is tailored to the needs of mobile users and the capabilities of mobile devices.

Q: We built a mobile app. That’s the same thing, isn’t it?

A: Mobile apps can be an important part of your mobile strategy, but the fact is, they are not a replacement for a mobile-friendly site. Apps are platform-specific and take a lot of work to update. A mobile site, however, will work on any mobile device with a browser. And, when you want to update content, it’s much simpler to do it quickly.

Q: How do I know if a mobile site will help my business?

A: The statistics are compelling, but it’s understandable that you’d like to know for certain if a mobile site will drivebusiness for you. Luckily, it’s not an all-or-nothing thing. You can experiment with a single mobile landing page and see how it performs before committing. it’s a relatively small investment and will provide learning you can leverage when you build a full mobile site.

Q: As a primarily local business, do I need this?

A: Mobile is very important for local businesses.When your customers are out and about, they couldbe looking for the closest business of your type, fromgas stations and restaurants to legal or medical help.in fact 95% of smartphone users have looked for localinformation on their phones4.

4. Google, “The Mobile Movement: Understanding Smartphone Users,” 2011

Q: I can’t afford to build a mobile site. Can it wait?

A: Sure it can wait…if you’re willing to risk missing out on a ton of business. Soon, more people will be accessing the internet from mobile devices than desktop computers1. By 2015, mobile commerce will reach $119 billion worldwide2. Can you afford to wait while your competitors beat you to the punch?

1. Gartner, “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance,” 20102. Forrester Research via Google, “What Users Want from Mobile,” July 2011

Q: I’ve already invested in mobile ads. Isn’t that enough?

A: Mobile ads are a great advertising solution because they reach consumers in a targeted and efficient way. But imag-ine this: a customer has just clicked on your mobile search ad and reaches your…desktop site. They have a negative experience, and it leaves them with a bad feeling about your business. in short, if you run mobile ads that lead to a non-mobile-friendly site, you’ve only done half the job.

Mobile Solutions

contactFor questions or more information, please feel free to contact our sales team at any time:

Name: Keith Douglas

Phone: 678.978.4125

Email: keith.douglas@appvault.com