Upload
likeable-media
View
2.343
Download
0
Tags:
Embed Size (px)
Citation preview
Why It Pays For Retailers
To Be #Likeable
@DaveKerpen, CEO, @LikeableMedia
Author of @LikeableBook Slideshare.net/DaveKerpen
#Likeable
#Likeable
Listen first
never stop listening
&
#Likeable
#Likeable
#Likeable
Responsiveness
a choice is NOT
#Likeable
#Likeable
#Likeable
#Likeable
#Likeable
Meaningful
mechanical cannot be
engagement
#Likeable
#Likeable
#Likeable
“I’m sorry.”
#Likeable
#Likeable
#Likeable
#Likeable
“Thank you.”
#Likeable
#Likeable
#Likeable
Provide Value
#Likeable
10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life
#Likeable
#Likeable
Every brand has a story. Tell yours.
#Likeable
#Likeable
#Likeable
customers to Inspire
share their stories
#Likeable
#Likeable
SURPRISE! & delight
#Likeable
#Likeable
#Likeable
Social ads = perfect targeting
#Likeable
#Likeable
Don’t sell –compel
#Likeable
#Likeable
#Likeable
29,500 visitors to website & $21,000 in sales from Pinterest
#Likeable
56,173 codes redeemed tied directly to Facebook and Twitter
#Likeable
It’s just a cocktail party
First look at 3 Easy Ways Retailers Can Measure ROI From Social Media
Efforts
Feedback? Grand Prize!
Give us your business card to win!
@DaveKerpen FB.com/LikeableMedia
@LikeableMedia [email protected]