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Why WordPress?

Why WordPress

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Page 1: Why WordPress

Why WordPress?

Page 2: Why WordPress

Carol Gann – Project ManagerCarol Gann – Project Manager

http://www.OrlandoWebWizard.com

http://www.OrlandoListWizard.com

Page 3: Why WordPress

LinuxLinux

Is an open source software operating system on servers

Page 4: Why WordPress

Apache & CPanelApache & CPanel

Is the most popularHTTP server software.

Is a web hosting software control panel that simplifies the process

of running a hosting service.

Page 5: Why WordPress

SingleHopSingleHop

Page 6: Why WordPress

WordPressWordPress

Why is this good?

Page 7: Why WordPress

a. Search Engine Optimization (SEO)

Blog + Website = SEOBlog + Website = SEO

Page 8: Why WordPress

Blog + Website = BrandingBlog + Website = Branding

b. Branding

Page 9: Why WordPress

Blog + Website = CentralizationBlog + Website = Centralization

c. Centralization

Page 10: Why WordPress

WordPress FrameworkWordPress Framework

Page 11: Why WordPress

Follow the RulesFollow the Rules

Page 12: Why WordPress

Follow the RulesFollow the Rules

Write to REAL people not Search Robots

Page 13: Why WordPress

Follow the RulesFollow the Rules

=

Page 14: Why WordPress

Effective Blogging TipsEffective Blogging Tips

Page 15: Why WordPress

Effective Blogging TipsEffective Blogging Tips

http://addictomatic.comHelps find viral blogging content

Page 16: Why WordPress

Effective Blogging TipsEffective Blogging Tips

General rule: Intriguing Title + 600 words + 1 image + YouTube Video

Page 17: Why WordPress

What is a Permalink?What is a Permalink?

Permalinks are the permanent URLs to your individual pages, posts, categories and tags.

Pretty Links:http://orlandowebwizard.com/wizard/tutorial-categories/wordpress-tutorials/

Default: http://orlandowebwizard.com/?page_id=5

Page 18: Why WordPress

Custom Permalink = SEOCustom Permalink = SEO

My favorite: /%category%/%postname%/

for “Pretty Links”

For MultiSites & Multi-categories per post

use /%year%/%postname%/

Never, ever put your site url in the permalinks slot

Page 19: Why WordPress

Apache Module mod_rewriteApache Module mod_rewrite

.htaccess permission set to 755 or 744Settings > Permalinks > Custom Structure

Page 20: Why WordPress

Themes = Beautiful WebsitesThemes = Beautiful Websites

Why this is good?Integrated plugins = fast seamless upgrade

Saving you time and money

http://aquoid.com

Page 21: Why WordPress

Plugins = Extended FunctionsPlugins = Extended Functions

Page 22: Why WordPress

Tools Correctly UsedTools Correctly UsedKeeps WordPress Ranking HighKeeps WordPress Ranking High

Need Help Call Me: (407) 243-8971Or visit

www.OrlandoWebWizard.comwww.OrlandoListWizard.com