Wireless Broadband Alliance Overview (2010 Nov)

Copyright © 2010, Wireless Broadband Alliance. All rights reserved. 1

Wireless Broadband AllianceEnabling Seamless Wi-Fi Experience

WBA Overview

2010 November


Public Wi-Fi & Mobile Data

With the explosive growth in global data traffic, adoption of Wi-Fi enabled devices

and widespread availability of Wi-Fi networks, the operators around the world

are pursuing strategies to deliver seamless Wi-Fi connectivity as part of their

service mix and leveraging 3G Data Offload for network optimization.


WBA retains a strong operator heritage but its membership is open to all ecosystem

partners interested in enabling seamless Wi-Fi experience across technology, devices

and networks for the benefit of end-customers.

About WBA

WBA was founded in 2003 by a unique mix of Wi-Fi, mobile and broadband network

operators who viewed public Wi-Fi as a strategic complement to other networks

(3G/UMTS, CDMA, WiMAX, Cable, xDSL etc).

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Copyright © 2010, Wireless Broadband Alliance. All rights reserved.

WBA: Mission & Objectives Facilitate adoption of Wi-Fi enabled services through improvements in user experience,

interoperability and service delivery across technologies, devices and networks.

Objectives of WBAEnsure that all WBA activities bring benefits to end-customers while:

Providing an open forum to Operators & Technology Partners for

developing enablers, facilitating technical trials and roaming and

creating opportunities to engage ecosystem and share learning.

Cooperate with Industry Forums & Bodies to harmonize technical

specifications necessary for the seamless Wi-Fi experience across

technologies, devices and networks through liaison and collaboration

Provide Media, Analysts and Regulators independent expert views

and commentary on existing and emergent issues concerning the Wi-

Fi enabled services and growth of the industry

Enable End-users a smooth, consistent and quality Wi-Fi experience

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WBA Members: Global Network Coverage

Singapore

Hong Kong

Japan

UKFrance Germany

PortugalItaly

Malaysia

USA

Switzerland

Thailand

SpainTurkey

UAEIndia

Indonesia

Australia

New Zealand

Korea

South

America

Netherlands

Global footprint of 180,000 + hotspots

Collective user base of 350 million+ subscribers

http://www.starhub.com/online/wirelessbroadband/coverage.html

http://www.telecomitalia.it/

http://www.hotspot.ne.jp/en/index.html

http://www.tatacommunications.com/

http://www.boingo.com/

http://www.pwlan.ch/

http://www.pccw.com/eng/?GXHC_gx_session_id_=9d3f16b30afd3fca&

http://images.google.com.sg/imgres?imgurl=http://www.weroam.com/images/logos/vex_logo.gif&imgrefurl=http://www.weroam.com/customers/network_partner.html&usg=__C2aq0ABa3aLMMAiV6FZhF8GQk-Y=&h=89&w=197&sz=4&hl=en&start=24&um=1&tbnid=R9Mgq1rTQTR9nM:&tbnh=47&tbnw=104&prev=/images?q=vex,+hotspot&start=18&gbv=2&ndsp=18&um=1&hl=en&sa=N

http://www.tomizone.com/


WBA Members: Global Technology Players

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Unique Expert Group

WBA & its members have a significant collective expertise in deploying &

integrating Wi-Fi services across technologies, devices and operators to

enable a seamless/ubiquitous wireless broadband experience


WBA Work-Areas & Activities

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• Host dialogue forums, workshops, market update

sessions, networking events etc during WBA RTs

• Publish whitepapers, case studies, success stories,

newsletters etc periodically

• Conduct online briefings/market updates in between the

WBA Roundtable Conferences

• Establish liaisons with other industry forums and facilitate

joint working group and Board-to-Board meetings

• Evangelize public Wi-Fi through media/PR activities,

industry conferences, roadshows etc

• New member recruitment drive

• WBA Global Roaming Project

• 1-on-1 Meeting s (e.g. for bilateral roaming etc)

• Member Roaming Pack

• Roaming Compliancy Check-List*

Share Learning

Engage Ecosystem

Develop Enablers

Conduct Trials

Facilitate Roaming

1

2

3

4

5

• Technical/Pre-Commercial Trials

(e.g. EAP over WISPr 2.0 Trial*)

• Frameworks, Guidelines, Best Practices, Specifications

(e.g. WRIX – i, d, f, l ; WISPr 2.0; User Experience

Guidelines for Smartphones*, New charging models* etc.)

• Global Hotspot Directory, Logo etc

* Work-in-progress


Developing Enablers

Facilitating development of various enablers required for stitching

together a seamless Wi-Fi experience on an end-to-end basis across

technologies, devices and networks.


Key Enablers from WBA


WBA Membership Opportunity


Why Join WBA


Principal Member General Member Group Member Partner

Member

Affiliate

Partner

Must satisfy the same

requirements as applied for

the General Members; and

also get elected by other

General Members to join

the Board of WBA as per

the provisions given in the

Articles & Rules of the

alliance (WBA)

Must be a

telecommunications

operator; and

is able to bring

additional wireless

broadband coverage and

end-users to the

Members of the

Company; and

has the ability to enter

into or facilitate

bilateral contracts with

other member operators

of the Company.

Must be affiliate

company of an

existing Principal

Member or General

Member of WBA

and have an ability

to enter into or

facilitate bilateral

contracts

Must be able to

support WBA user

experience

requirements for

roaming

implementation

Must be an industry

player with interest

in the activities of

the Alliance; AND

Must be willing to

support WBA’s

objectives.

Must be an industry

player with interest

in the growth of

wireless broadband

business; AND

Must be willing to

support WBA’s

objectives.

WBA Membership Categories

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Rights and Obligations


Potential Collaborations

WBA is here to SHARE & have a DIALOGUE– Our expertise, capabilities, lessons learnt, work areas

WBA is here to ENGAGE ecosystem partners– Collaborate to improve end-user experience and create “enabler”

to grow the public Wi-Fi together

WBA invites you PARTICIPATE & JOIN hands– To participate in WBA industry cooperation projects

• WBA PMO: [email protected]

– To discuss membership participation opportunities

• WBA Secretariat: [email protected]

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mailto:[email protected]



Additional Information Please Contact

Alice LaiWBA Secretariat & Membership Services

Wireless Broadband Alliance

[email protected]

Tel: : +852 9250 8389

www.wballiance.net Let’s Grow The Market Together!

Thank You!


http://www.wballiance.net/