W&M 2009 – Mobility - Innovate or Consolidate ? Which way do I go ?

Page 1 April 2009Copyright © 2009. All rights reserved.

Siemens Enterprise Communications

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Mobility – Innovate or Consolidate?

Marcus BirklMobility Solutions

Siemens Enterprise CommunicationsLondon, May 20th, 2009

Copyright © Siemens Enterprise Communications Limited 2009. All rights reserved.Siemens Enterprise Communications Limited is a Trademark Licensee of Siemens AG



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Agenda

Business Issues and Challenges

Today’s Communication Landscape

Our View of Mobility

The Solution

You can start right now!

Summary



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Today’s communications challenges

Employees demanding better communication tools

Achieving customer-facing process service level mandates

Time to market inhibited by fragmented communications

Latency in processes lengthen sales and service cycles

Travel and mobile communication costs escalating

Increasing network traffic and costs

Difficult team linkages to virtual, decentralized locations

Effectively enabling home-based employees

CustomerExcellence

GrowRevenue

ManagingCosts

Efficient Collaboration



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Communication Landscape of Enterprises - Today

DECT or VoWLAN Phone for

the Campus

PC with VoIP Client

All Devices with different User Interfaces and different Numbers

Office PhoneMobile Phone

PDA for Mobile Date Applications



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The FMC Spectrum –Inconsistent Messages & Competition

Enterprise CentricEnterprise CentricViewView

Carrier CentricCarrier CentricViewView

“Help EnterprisesHelp EnterprisesSave Money”Save Money”

““Help operatorsHelp operatorsMake/save money”Make/save money”

“Improve IndoorCoverage”

Least Cost Routing

Avoid UnneededCellular spend

“Always best connected”

Bring Cellphones intoIP Domain

Use WLAN for inBuilding coverage

Cheaper IP Backhaul

Managed VOWLANService

PBX Substitution



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Many Wireless TechnologiesOnly a Few Will Make the Grade

802.16c,d,e

25 50

HSPA

100

802.11b

GPRS

802.15

1 5 10Mbps 300

WAN

MAN

LAN

PAN

EV-DO

En

terp

rise

Car

rier

802.11a

802.11g 802.11n

Fixed WiMax802.20

EDGEHSPA+ LTEUMTS-TDD

Muni Wifi

2.0 3.0ZigBee



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Many Wireless TechnologiesOnly a Few Will Make the Grade

802.11n

LTE

100 300 Benefits

En

terp

rise

Car

rier LTE used when WiFi not

available

WiFi always preferred because it is the most cost effective and highest performance

Mbps



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Seamless Roaming – Tomorrow

802.11n

LTE

100 300

Ability to roam from

LTE to 802.11n

• VPN over LTE to enterprise

• Voice/Video/Data roaming to WiFi

• UC over LTE and WiFi

• WiFi used natively• WiFi preferred

wireless network

Benefits

En

terp

rise

Car

rier

Mbps



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The Need for Pervasive Wireless Connectivity

A wireless foundation must be laid across the enterprise:

Seamless, intuitive, and convenient

Any device, any location, any network

Unified Communications across all networks

Scale, intelligence, security, and manageability

Everything that has value, that moves, that computes, or talkswill be wirelessly connected

Exponential Growth in Wireless Connections:



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Page 10

Market changes demand new solutions and service delivery New Users, New Functions, New Requirements

Communication content (especially voice) kept as note and saved

Applications for messages include remembering marks, hold-file and tools against information overflow

Information on communications context & activities and all information around communication process available for repeat automatic contacting

Source: Study EnterCom – Enterprise Communication 2020Center for Internet Research and Media Integration LMU, Munich - 2007

Content Documentation

Messaging Organization

Meta Information

„Net Kids“

New users from the first generation that has grown up with the digitalization are entering the companies

iPhone – wool version



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"I know who..."

Team presence Team One-Number-

Service Team "Tell-me-when" Team Portal Team Journal & Contacts

Contact Scout Social Networking

Expertise, KeywordsPresence based real-time communication

Community Portal Federation

Aggregated presenceDevice & mediaLocation

"Tell-me-when"

One-Number-Service Any device access to PBX features Mobile client Seamless Device Handover Toll-Bypass Schedule assistant Self-Service portal Virtual speech assistant

Call screening Priority calls Alerts Rules

"I control my availability..."

"Manage my communications..."

"When I'm mobile..."

User-based / device-independentview of presence & location

Multimedia communications (voice, video, IM, e-mail, SMS, Fax)

Click-to-call / Conference Communication Journal Contact list Federation Workflow integration &

automation

"When I'm not available..." Unified Messaging Delegation Guest portal Personal auto-attendant

Team Portal Persistent & ad-hoc conferencing/collaboration Team presence, ONS, "tell-me-when“ Advanced collaboration tools

Recording / playbackVirtual speech assistantFloor control

"Collaborate and create…"

A Complete Unified Communications Experience

"Someone in organization…"

"Someone in universe…"

Reduce Friction, Latency & Overload

Differentiatedpresence



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Delivering Mobile UC EverywhereSolution Overview

WL2 Spectralink Vocera

Mobile Devices Symbian Windows Mobile6 Blackberry

Nokia E60, N90 HTC HP iPaq

OpenStage OpenScape Video

Open Array of Wireless / Mobile Devices Supported

Mobile Features Delivered

1 The all wireless enterprise

2 FMC - Extend coverage to the public network

Enterprise Network Public Network

3 Deliver Mobile UC EverywhereOPENSCAPE

SUITE

Enterprise Grade Voice, Video, data over WLAN

Low TCO ( D-MAC savings) Centrally administered Pervasive coverageHiPath WLAN 802.11n

Unified Directory Presence management Conference callingOpenScape Mobile UC Client

Call control/LCR Seamless handover One number/voicemail service

HiPath MobileConnect

Supporting a diverse set of Mobile User Needs



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Voice, video, and data on a single wireless infrastructure

Wireless unified communications

Increased visibility over mobile assets and processes

Reduced data entry and paper trails

Share process information on a single infrastructure

15–40% mobile cost savings due to VoWLAN

Single WLAN infrastructure

Cost-effective migration to 802.11n

Unified Communications

Control Communication Costs

Business Process Efficiency

Mobile Worker Productivity

Single number reachability

Enterprise PBX features anywhere, any device

Mobility Roadmap

Custom Solutions

Professional and Managed Services, Maintenance and Training

Our Offering for Enterprise Mobility



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complete, secure UC environment

One Number, one Mailbox

OpenScape MobilitySupports a wide range of diverse mobile UC Users

Delivering Mobile UC Everywhere

Telecommuter

World TravelerCorridor Wanderer

Wireless Desk Jockey

Sales Road Warrior

At office 20% of time for meetings

At home or off site 80% of time

At different locations on the campus 100% of the time

At office 10% of time At branch office or

client/potential client site 90% of time

At the office 100% of the time, away from desk in meetings 50% of the time

Reachable though the enterprise Network

One Number, one Mailbox

end to end Wireless environment

access to UC Application

At branch offices or client/potential client site world-wide 100% of time

cover the whole communicationneeds by one Client

Reachable though the enterprise Network

access to UC Application



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EMEANorth America

OpenScape Mobility in ActionThe Global Traveler

APAC

Monthly Cost Savings

$330

TOTAL SAVINGS

$113

Saved roaming charges

$202

Long distance savings

$15

Cellular minute saving

s

$845

Original cellular bill

$330

TOTAL SAVINGS

$113


$202


$15


s

$845


Monthly Cost Savings

$330

TOTAL SAVINGS

$113


$202


$15


s

$845


$330

TOTAL SAVINGS

$113


$202


$15


s

$845


39% savings!

Scenario 3:

In-country, branch office No out-of-network roaming charges Reduced LD charges No missed calls and checking office

voicemail

Scenario 3:

Scenario 4:

International, branch office No international roaming charges Reduced LD charges No missed calls and checking office

voicemail

Scenario 4:

Scenario 2:

Local, on the road Reduced long distance charges Faster conferencing and

collaboration

Scenario 2:Scenario 1:

On HQ campus Reduced cellular minutes Lower-cost corporate long-distance

trunks

Scenario 1:

time savings!



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Birmingham and SolihullMental Health NHS Foundation Trust

“BSMHFT are looking to create a next generation comms platform for The Trust. Siemens were the only supplier able to offer a true, open, SIP solution now, with a complete enterprise feature set. At the same time a high level of integration with our existing iSDX network is key. It is clear Siemens, with Openscape, have taken communications to another level that fits the strategy of the Trust. In particular we see wi-fi and applications such as DAKs and FMC being key to potential cost and efficiency savings.”

Richard Rennalls, Telecommunications Manager

Business issue

Expensive centrex lines

Create User Mobility

Ultimately replace pagers and radios

Situation

create a next generation comms platform.

one network for voice / data / remote access / video etc..

Value to the Customer:

Reduce total cost of ownership by replacing expensive centrex lines and by using mobile phones over WLAN within their corporate network

Investment protection as existing applications can be used with Openscape, to

Improve patient service through better mobility

Improve serviceability via provision of new call centre & calls being accurately directed for 1st contact resolution. Will allow more smaller call centers to be formed.

British Health Trust chooses Open, SIP platform for next generation communications comprising of :

Openscape Voice

HiPath Wireless

HiPath ProCenter

Fixed Mobile Convenience

HiPath DAKS



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Enterprise-wide Foundation for Mobility Portfolio

Branch Office

Global & Regional Offices

Factories & Warehouses

Office

Home Office

HiPath SIP HiPath Wireless HiPath MobileConnect

Open Services Delivery

Professional, Hosted, Managed Services Expertise



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Thank you!

Technology

W&M 2009 – Mobility - Innovate or Consolidate ? Which way do I go ?