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Presentation for the "Build an Online Campaign and Change the World" session for the Women Who Tech telesummit
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Summary: Online Campaign Checklist
PLAN
OUTLINE GOALSNumber of actionsFundraisingRecruitment, etc
TARGET AUDIENCE
Who is it?Where are they?
ACTION TARGETSWhat you want
accomplished, etc.
TIMINGCurrent eventsMaximum benefitAllow time for
delivery
SUCCESS, ANALYSIS
Straightforward landing pages
Trackable URLS
IMPLEMENT
EFFECTIVE MESSAGING
RELEVANTPrevious action
Geographic
Demographic
TIMELYNews
Legislation
APPROPRIATEHumor
Straight-forward
Don’t get gimmicky
GRAPHICSSimplicity
Clarity
Consistency
Thematic Elements
Faces, Eyes
FINDING PEOPLESocial NetworksNews NetworksCare2.comDiscussion GroupsBlogs, etc.
USING YOUR SUPERACTIVISTS
“Ambassador” program:Letters to the editorForward to friendCalls to legislatorsGathering data
TESTING
A-B TESTINGSubject LinesTonesHumorSnarkinessMessage author/sender
SEGMENTATIONGenderGeographic areaMarital statusNumber of childrenOccupation
MEASURESHARE
FOLLOW-UP
GOALS ACHIEVED?Standard ratesReactions from membersReactions/responses from
targetsLegislative actionComparisons to previous
campaignsLearn and adapt
FOLLOW UPThank participantsUpdate membersSend message to those
who did not participate