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WordPress Tips & TricksFrom the Field
Saturday, September 22, 12
Mike Hoefer• Owner/Principal Hoeferweb
Internet Marketing & Strategy Based in Keene, NH
• Manage 45+ Wordpress Websites.
• Adjunct Faculty at Marlboro College Graduate School
• Masters Internet Strategy Management
• Have worked for large multi-nationals and small startups over the course of 13 years in the Industry
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Our AgendaIn 50 minutes or less…
• Talk about: Why I love Wordpress,Tips and Tricks
• Demo: Show you a few things
• Questions: What do you want to know about Wordpress?
Saturday, September 22, 12
My World View
More Like This Less Like This
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
CMS’s I Have Know• WebMerge• Interwoven six-figure “shelf-ware”• Homegrown MS SQL with Linux/Tomcat• Adobe Contribute• IBM ECM • Drupal• Joomla!• Wordpress
Saturday, September 22, 12
WordPress•Easy and nearly fun to use•Great Ecosystem of Support Businesses (Hosting, Themes, Backup, E Commerce)•Great CMS with “best in class” blogging built in•Good for “Gardening”
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Growing in Popularity
17% of the Top 1 Million Websites22% of All New Website
Google Search Stats
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Two Products
This Not This
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
How to Choose?• If your website has less than 50 pages and less
than 5 authors: Wordpress
• If your website is more like a database than it is like a brochure: Drupal
• If your trusted partner loves Jooma!: Joomla!
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Great Web Hosting
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Strong Passwords• Protect yourself from 99% of the security
concerns with a strong password user name combo
• Username: “yourcompanyname” vs “admin”
• Password: the longer the better
• <t*Hm45-- 5 hours to crack
• nevergonnagiveyouup!-- A quadrillion years to crack
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Pick a Framework
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Plugin: Gravity Forms
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Plugin:Yoast SEO
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Train Thy Self
Google Search Stats
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
FirebugAdvanced
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Demo
Saturday, September 22, 12
//Hoeferweb: Internet Marketing & Strategy
Resources/Links• http://wpengine.com/
• http://howsecureismypassword.net/
• http://www.woothemes.com/
• http://www.elegantthemes.com/
• http://www.studiopress.com/
• http://www.gravityforms.com/
• http://www.wp101.com/
• https://getfirebug.com/
Saturday, September 22, 12
Thanks! Questions?Mike [email protected](603) 369-7970Twitter: @mhoefer
Drop me an email, or give me your biz card for a copy of this presentation or
find it on Slideshare//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12