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Looking to run an ad campaign that gets lots of attention, but doesn't cost a lot of money? The Facebook Ad platform provides an advertising tool that is precise, allows you to control costs, and update your campaigns at any time. Creating an ad is easy; running s successful campaign is not. Luckily, Facebook provides 10 tips for effective advertising on their site. This presentation adds more depth to the list, brings each tip to life with a visual representation, and provides tactical considerations to help you create the best campaign possible. It's just a taste of what you can expect in the ebook World War Me: Facebook Advertising That Works, due out in May 2011.
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World War Me:Facebook Advertising That Gets
Attention for Your Business
By Mike Mintz, Esq.
Top 10 Facebook Advertising Tips*
*Available for Free on Facebook, and made visual
here.
1. Ask Questions* in your body text to engage your audience
Don’t you just want FACEBOOK to
change all the time?
* Questions raise curiosity.
No.
2. Create a sense of urgency with words such as: “enroll online today,” register now,” or “call today” (or “shark!”)
How to Create aKILLER Call to Action
1. Create a context by showing the need
2. Clearly explain the benefits to the buyer
3. Keep it simple: don’t give too many options
4. Use urgency phases like “buy now” or “offer expires”
Don’t get eaten!Live another day!Avoid teeth!
3. Highlight special offers or discounts. Use words like “free”, “discount,” and “20% off”
A Successful Shoplifting
Ad Campaign
4. Keep the language simple, short& concise. Make every word count.
K.I.S.S. (keep it simple stupid) by avoiding the
following:
1. Corporate jargon2. Technical mumbo jumbo3. Legalese4. Klingon
No Klingon
5. Use colorful, engaging images that maximize the space and avoid logos
Best
No Color
Too much
Here’s what you have to work with: 110 x 80
6. Send users to a relevant landing page that references what your ad says
Landing Page Tips:
1. Engineer the experience from start to finish (think Disney World)
2. Engaging headlines should greet the user upon arrival
3. Dedicate the space to a single purpose
4. Make a clear call to action
5. If sending users to your Facebook Page use a custom iFrame – NOT the Wall
7. Targeting by location. Select the area where your target audience is located
Location Targeting Tips:
1. Narrow down neighborhood by target buyers: where do they live and work?
2. Be realistic about how far people will travel for what you offer
3. Test different geographic markets with different ads
8. Use the demographic profile of your existing customers to help target who your new customers might be
9. Target users based on their interests and likes, not what they might search for – focus on topics and themes rather than individual terms
10. Break your target audience into smaller groups and hyper-target them with more specific ads to suit their needs
Segment target audiences:
1. Gnomes
2. Gnomes who like sports
1. Jets2. Knicks
3. Gnomes who like bikes
1. Female2. Male
Stand out even more …
Seminar Special Limited Time Offer
Join the mailing list today and get a 50% DISCOUNT on the upcoming ebook
World War Me: Facebook Advertising that Works
Available in May 2011
Get tons of free resources at http://mymedialabs.com
