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Learn about personal branding
Learn about sexism in academia
Learn about reputation management
Learn about digital privacy & security
Learning Objectives
A personal, professional, financial, and social inhabitation of the digital world via investments of time, talent, and money.”
Kimberley R. Barker
Employers
Social media
Publications/Altmetrics
Photos
Education/schools
Contact information
What’s your online identity?
Let’s talk about sexism!
*all credit due to my colleague, Melissa Rethlefsen, for the information contained on the next five slides.
https://kieranhealy.org/blog/archives/2015/02/25/gender-and-citation-in-four-general-interest-philosophy-journals-1993-2013/
Maliniak, D., Powers, R. and Walter, B.F. (2013) ‘The Gender Citation Gap in International Relations’, International Organization, 67(4), pp. 889–922. doi: 10.1017/S0020818313000209.
“When Teamwork Doesn’t Work for Women”: https://www.nytimes.com/2016/01/10/upshot/when-teamwork-doesnt-work-for-women.htmlhttp://scholar.harvard.edu/files/sarsons/files/gender_groupwork.pdf
• Easiest way = stick with one name during your career
• If that’s not your preference…• Combine Scopus records for pre- and post- name change(s), job switches
• Create an ORCID• Link Scopus to ORCID
• Link figshare to ORCID
• Use it whenever submitting to a journal
• Make sure your co-authors submit it on your behalf
• If the journal you publish in doesn’t submit your ORCID to PubMed, contact them
• Consider using initials
• Ask (male) colleagues to be introduced by your full title
Sexism/gender bias: *action items
•Use your initials
•Don’t use photos of yourself
•Speak out on the topic risky
HOW IT IMPACTS YOU:EMPLOYERS
hiring managers in healthcare likely to screen candidates via social networks
HOW IT IMPACTS YOU:EMPLOYERS
employers who screened candidates via social networks found information
that caused them to hire a candidate
candidate's background
information supported job qualifications
candidate's site conveyed a
professional image
HOW IT IMPACTS YOU:EMPLOYERS
36%
Candidate had great
communication skills
Candidate well-rounded; wide range of interests
use social
networking sites to
research current
employees
found content that resulted in
reprimanding or firing
use search engines to check
up on current employees
41%
32%
26%
!
Maybe I should stay away from social media!?
“less likely to interview job candidates if they are unable to find information about that person online”
41%
Establish yourself on at least
two social media platforms
(paid or free?); post 2-3
times/week the 80/20 rule
High-quality photo of
yourself on all of your
digital real estate
Monitor your
presence & reputation
Personal Branding:*action items
HOW IT IMPACTS YOU:PATIENTS
Internet users who have consulted online reviews or rankings of healthcare services or treatments
*2012 data
Digital Life:Personal Branding
“Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.”
- Los Ellis
Digital Life:Altmetrics
J. Priem (@jasonpriem), I like the term #articlelevelmetrics, but it fails to imply *diversity* of measures. Lately, I'm liking #altmetrics., 4:28 AM - 29 Sep 10, Tweet
“…the creation and study of new metrics based on the Social Web for analyzing, and informing scholarship.”
http://altmetrics.org/about/
From metrics to altmetrics
Measures
Traditional New
Research Products
Trad
itio
nal
- Article- Chapter- Books
Times CitedImpact
Factor + Rank
H-index
Page ViewsNews stories
Blogmentions
Tweets
Ne
w
- Datasets- Blog post- Software
None News storiesBlog
mentionsTweets
Newer metrics for traditional products
Br J Sports Med doi:10.1136/bjsports-2013-092417
Other influencesNSF “Publications” broadened to “Products of Research” (Jan 2013)
•“citable and accessible including but not limited to publications, data sets, software, patents, and copyrights.“
Other influences
NIH Biosketch new format (Jan 2015)
•other non-publication research products, including audio or video products; patents; data and research materials; databases; educational aids or curricula; instruments or equipment; models; protocols; and software or netware…
RIVACY
Privacy describes “the way in which we gather,
store, use, share, and delete data… helps us to
understand what is permissible and inappropriate
with regards to our usage of data. ”
SECURITY
Information security relates to “the confidentiality, integrity and access to data. Information security is
born from the technological and procedural controls that we place around our data to achieve
these goals.”
Privacy & Security: *action items
•BYOW- free wifi isn’t free
•Frequently review your privacy settings on all social media platforms
•Build strong passwords; change them regularly
Privacy & Security: *action items
•Consider using a password manager
•Consider using an encrypted messaging app
•Know your rights regarding your technology
Resources
•“The Meaning of Digital Life”•https://theartofadvice.com/2015/08/17/the-
meaning-of-digital-life/
•“Digital Life in 2025”http://www.pewinternet.org/2014/03/11/
digital-life-in-2025/
Resources• “Rising Use of Social & Mobile in Healthcare”
• http://mashable.com/2012/12/18/social-media-mobile-healthcare/
• “Social Media and Health Care Professionals: Benefits, Risks, and Best Practices”• https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4103576
• The Pew Research Center: Internet, Science, and Tech• http://www.pewinternet.org/
Resources• “Number of Employers Using Social Media to Screen
Candidates…”• http://www.prnewswire.com/news-releases/number-of-
employers-using-social-media-to-screen-candidates-has-increased-500-percent-over-the-last-decade-300258537.html
• “The Reputation Economy: Managing Your Online Identity in the Age of Google”• http://www.slideshare.net/KR_Barker/the-reputation-
economy-june-2016
Resources• “The History of Personal Branding”
• https://www.socialfresh.com/history-of-personal-branding/
• Introduction to Personal Branding• https://www.coursera.org/learn/personal-
branding/home/welcome
• “The Quickest Way to Annoy a Privacy Pro”• http://www.csoonline.com/article/3086079/security/the-
quickest-way-to-annoy-a-privacy-pro.html
Resources
• The Healthcare Provider’s Guide to a Positive Online Reputation• https://www.nationalcprassociation.com/the-
healthcare-providers-guide-to-a-positive-online-reputation
• Physician rating websites rely on few patient reviews• https://www.sciencedaily.com/releases/2013/01/13010216
1110.htm