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ZestADZ announces the launch of a powerful new landing page tool for mobile advertisers.
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India’s leading mobile ad marketplace
Creating Mobile Landing Pages
With ZestADZ Landing Pages Tool
All Rights Reserved. Copyrights 2008 zestadz.com
Introducing
• ZestADZ Landing Pages Tool
• Enables creation of powerful, dynamic landing pages
• To get started • Logon to ZestADZ as an Advertiser• Ads -> Create your landing page
All Rights Reserved. Copyrights 2008 zestadz.com
Page types
• Click-to-Call• Lead generation form• Brochure• RSS Feed based page• Custom Mobile Page
All Rights Reserved. Copyrights 2008 zestadz.com
What is your campaign goal ? – awareness generation- call to action• What is really YOUR requirement?
• Product Micro site on mobile?• Lead generation form?• Content page with content feed from a
website?.• Mobile version of a blog?
• ZestADZ offers you the flexibility to create the kind of page that you want..
All Rights Reserved. Copyrights 2008 zestadz.com
Page Creation Tool
All Rights Reserved. Copyrights 2008 zestadz.com
Add the kind of elements you want with an elements toolbar
Visual elements that enable you to add content to your page
You can drag and drop these elements to re-arrange the order
Key Element: RSS Feed
• Enables you to extract content from an external page
• Automatically updated on your page within the given interval
• Limitation of 1 RSS feed Per Page
All Rights Reserved. Copyrights 2008 zestadz.com
Content Elements
• Title, Heading, Text – enable you to add content to the page
All Rights Reserved. Copyrights 2008 zestadz.com
Key Element: Images
• Enables you to add graphic content to your page.
• Can be uploaded with a max size of 10kb
All Rights Reserved. Copyrights 2008 zestadz.com
Landing Page Emulator
• The landing pages tool features a full fledged emulator that renders the landing page as it would appear on a mobile device
All Rights Reserved. Copyrights 2008 zestadz.com
Hosting your landing page
• ZestADZ hosts your page as a part of your campaign so there is no additional overhead in hosting.
All Rights Reserved. Copyrights 2008 zestadz.com
How Landing Pages Work
All Rights Reserved. Copyrights 2007 zestadz.com
ZestADZHosted PageDevice Specific Rendering of Landing Pages
ZestADZHosted PageDevice Specific Rendering of Landing Pages
ZestADZ Landing Pages Tool
Device Specific Page is
rendered for each request
How Landing Pages Work - 2
All Rights Reserved. Copyrights 2008 zestadz.com
Data collection for lead generation. Collect responses and export as CSV
Click-to-call link
Tips For Designing Great Landing Pages
• Keep your page simple
• Keep your content within 1-2 scrollable pages
• Keep forms small. More than 3 fields are going to be painful. Avoid complicated validation of fields.
• Highlight different text sections so that they are readable.
All Rights Reserved. Copyrights 2008 zestadz.com
Tips For Designing Great Landing Pages• Use standard conventions. A link must look
like a link and so on.
• Avoid a heavy page. This will affect loading times. We recommend 1 image or 1 RSS feed per page
• Design a page that reflects your brand identity to avoid confusion.
• Do not give WEB links. They might not work on a phone
All Rights Reserved. Copyrights 2008 zestadz.com
Tips For Designing Great Landing Pages• Do not create links to heavy media like MP3s or MP4s
unless absolutely required.
• Do not clutter your page.
• Arrange your links in a Row format..Given the form size of most phones, this is the most usable arrangement.
• Try not to replicate what is on the web on the mobile web. You’re designing for a mobile phone and this calls for extremely conservative approach given the limited real estate.
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Solutions: Mobile Blog Page
• You can create a mobile version of your blog by• Adding an RSS feed on the landing page• Adding the blog feed URL in the RSS link
All Rights Reserved. Copyrights 2008 zestadz.com
Solutions: Click-to-Call Page
• A click to call page can be created by using the “Click-to-call” page option that will enable advertisers.
• This will enable them to directly receive a call, thereby connecting them with their target audiences
All Rights Reserved. Copyrights 2008 zestadz.com
About ZestADZ
• ZestADZ is a leading mobile ad marketplace delivering highly targeted ads to SMS and WAP traffic in several leading markets of the world.
• ZestADZ enables best in class targeting based on• Channels• Device
Manufacturer• Device Property• Country• Carrier• Keywords
All Rights Reserved. Copyrights 2008 zestadz.com
Start creating your mobile landing pages
• Visit www.zestadz.com to create your advertiser account and to start creating your mobile landing pages.
• Sales • Email - dinesh [at] zestadz.com• Phone - +91 44 6453 6183
All Rights Reserved. Copyrights 2008 zestadz.com