2014

generating travel

enhancing the image of the state

growing the 2% tax collections

Objective One:Enhance the Arkansas brand position.

Objective One:Enhance the Arkansas brand position.

Objective Two:Increase occupancy/visitation.

Objective One:Enhance the Arkansas brand position.

Objective Two:Increase occupancy/visitation.

Objective Three:Strengthen tourism partnerships.

Destination Marketing Areas

Destination Marketing Areas

Research

Destination Marketing Areas

Excitement+ Relaxation

= Rejuvenation

Rejuvenation Tour

Mountain Home

Fort Smith

Hot Springs

Magnolia

Rejuvenation Tour > 9 Towns & 1,315 Miles

Advertising & Marketing

Key Feeder Markets

Print Advertising

ConsumerNicheMeetings & ConventionsMotorcoachRetirement & relocation

North Central & Northwest Arkansas

America’s greatest fishing

World’s greatest new museum of American art

Beaver Lake

Crystal Bridges

Online Video Advertising

Arkansas.com

Arkansas.com

Website 2013 Analyics

Total visits to the website: 5,939,431

Unique visits to the website: 4,533,801

Total page views: 19,824,110

Exit links to tourism industry partners:

1,398,860

Social Media Platforms

Cooperative Marketing

Television Cooperative Marketing

FreeArkansasInfo.com

FreeArkansasInfo.com

Responsive & Mobile Friendly

> Home Page > Area/Activity > Fulfillment

Group Travel Marketing

Motorcycling Program

2014

Questions & Answers

2014