Thomas Drexler, Global Head of Amadeus Rail

and Ground Transportation

3 ways to help the 21st century traveller choose rail

Contents

Market developments

Three steps to success:

1. Be visible

2. Be integrated

3. Be accessible

Market developments

Research

To download the report, please visit www.amadeusrail.net/research

The Rail Journey to 2020

passengers transported

in 2011

10.2 billion

609 billion

passenger kilometers

The European rail market today

11% of pax

Long distance passengers

29% 6%

High-speed Cross-border

Six key trends shaping the future of rail

1. Liberalisation Expected to bring more operators into Europe’s rail markets

2. New market entrants Incumbent passenger rail operators expected to expand operations abroad

3. New high-speed lines Operational high-speed track length should rise from 11,000km in 2011 to 16,000km in 2020

4. New multimodal hubs Enahnaced multimodality is seen as key to unlocking Europe’s congested transport network

5. Air/Rail & Rail/Rail cooperation Greater levels of cooperation needed to deliver the seamless passenger experience that will drive volumes

6. Railways’ costs Expanding cost bases will lead to greater customer centricity - increased innovation and new services

Three steps to success Step 1 : Be visible

Be part of the traveller trip process

Make it easy for the traveller

to find you at all stages of their trip

Step 2 : Be integrated

Flourish in the travel ecosystem

Strong and growing trend towards multimodality

Rail must be searchable and bookable alongside airlines, hotels etc.

Four converging macro trends pushing for seamless intermodal transport

11

Political

• 4th Railway package

• Enablers for Intermodality

• TAP TSI

New technologies

• Open platforms

• Mobile payment & ticketing

Changing patterns

• Collaboration among transport operators – multimodal •“Thinking Green”

Consumers

• Travelers demand more choice and transparency

Transport policy

B

Local segments

(e.g. Car, taxi,

public transport)

A

Entry Hub

Airport, City, Railway or

Bus Station

Exit Hub

Airport, City, Railway or

bus station

Main segments / long distance

(e.g. Air, Rail, Coach)

Intermodal Hub

Intermodal Hub

Local segments

(e.g. Car, taxi,

public transport)

Europe faces major transport challenges

Passenger traffic estimated to grow 34% by 2030

Solution required for an efficient transport infrastructure

Rail needs to be better integrated into the travel ecosystem…

An Amadeus-led consortium has been appointed by the EC to develop and validate the feasibility of a multimodal, pan-European passenger

transport information and booking system.

Step 3 : Be accessible

Keep the offer the same

Build customer loyalty by ensuring the information delivered to the customer is consistent

Customer experience should be the same across all channels – a GDS, a mobile site or app, a website etc.

Single interface for multi-railway bookings

Agent Track

Rail integrated into the air display providing instant rail-air comparison

FlyByRail Track

Rail solutions to address visibility, integration and accessibility

Rail is an integral part of the online offer alongside other transport modes / hotels etc.

Web Services Track B2C / B2B

Online OLTAs

B2B OFFLINE TMCs & TAs

(Selling Platform)

Self-booking tool to sell rail alongside air, cars and hotels - rail becomes a genuine alternative for business travel

Corporate Track SBT

Corporations

Co

nsi

ste

nt

dat

a ac

ross

all

chan

nel

s

Summary

Major trends are changing the face of the European rail market

Rail is becoming an integral part of the travel ecosystem and needs to be visible, bookable alongside other transport modes and consistently delivered across all touch points

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