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Welcome to
Product Life CycleDesigning and Managing Product
Rina Suprina, M.Hum, M.SiPar
Ivan Prasetya, M.Par
Product Life Cycles are The course of a
product’s sale and profit over it lifetime. It involves
5 distinct stages: product development,
introduction, growth, maturity, and decline.
Let’s see how does Sales & Profit Life Cycle look like!
Introduction Growth Maturity Decline
TimeSales&profits($)
Sales & Profit Life Cycles
The Product Life-Cycle stage in which the new
product is first distributed and made available for
purchase.
Introduction Stage
Rapid-skimmingstrategy
Rapid-penetrationstrategy
Slow-penetrationstrategy
Slow-skimmingstrategy
Price
Low
High
PromotionHigh Low
4 Introductory Marketing Strategies
The product life-cycle stage in which a product’s sales start climbing quickly.
Growth Stage
• The stage in the product life cycle in which sales growth slows or levels off.
• Modify the market, the product, and the marketing mix.
Maturity Stage
The product life cycle stage in which a product’s sales decline.
Decline Stage