Adrien Garnara / Cécile Postansque/ Amélie Nahan

Lizc Graig,Net Literacy 2013 – MBA 1 AIEMI/CMH/

Starwood Hotel - Aloft

HotelWikipedia - Aloft

Hotel

WHAT IS ALOFT® HOTEL ?Starwood Hotel &

Resorts

Worlwide’s Brand.

Implantation : North

America, either 73%

of theirs hotel s

2005 : Creation of the

concept

2008: 1rst hotel was

buit in Montreal

THE CONCEPT

Design, Urban and tech savvy space for the “Modern Guest”

“Social Experience” : emphasizing a modern and fresh look with a

social atmosphere

Energetic

A will to make people stay in the lobby and meet with each other

Colorful, bright and lively

IMPLANTATION

WHERE

?

Aloft Montreal

Airport

Near major

Airport :

Aloft

Jacksonvill

e

Airport

In the « City

Center »

Aloft BWI Airport

Aloft

N.Y.

Brooklyn

Aloft

Charlotte

Uptown at the

EpiCentre

Nearby of

UniversitiesAloft

Tucson

University

THE FEATURES Thanks to its large range of features, Aloft hotel aims to create an

unforgettable social experience for the guest :

Re : Fuel => A place where you can eat healthy food and relax at the same time.

Re Mix Lounge => Comfortable and inviting area, with WIFI Access, Board Games…

W xyz Bar

Splash

Re: charge Gym

Dog - Program

ROOM

Each hotel have various style/models rooms, because there are many

contracts with artists.

Signature, ultra-comfortable bed Well-designed workspace Mp3 docking station Flat panel television will further differentiate the aloft guest

room Will feature oversized walk-in showers

WHAT’S MORE?

The particularity of Aloft Hotels is it Web presence

Official

Website

ALOFT HOTEL

- STAY CONNECT

- DESIGN & STYLE

- CUSTOMIZE YOUR TRAVEL

THE BEGINING OF YOUR SOCIAL EXPERIENCE