3. It is located in the Horn ofAfrica It is bordered by Eritrea
tothe North, Djibouti andSomalia to East, Sudan andSouth Sudan to
the Westand Kenya to the South Has a population of86,000,000History
The capital city AddisAbaba. (Means new Flower) The capital city
was foundedin 1887 by Emperor Menelik Addis Ababa is the capital
ofAfrica African Union and ECA havetheir headquarters there.
4. Land of Culture Ethiopia, oldest countrybeyound all
imagination Its culture andTraditions dating back3000 years ago Has
80 different ethnicgroups with their ownlanguages The people are
veryreligious Harar a city isconsidered by Muslimas the 4th Holy
city
10. Objectives To generate income for thecountry through
tourism andpromote the good image ofEthiopia worldwide. To create
sustainableemployment for the localsand the whole community aswell
as making theenvironment a better placefor everyone.
11. Strategy Creation of webpage
12. Segmentation Geographic Variables Region Demographic
Variables Age Gender Psychographic Variables Social Class
Personality Behavioral Variables Ex User First Time Users Regular
users
13. Tactics SOCIAL MEDIA/WEBSITE Creating awareness
throughsocial media and the tourismwebsite. SPONSORSHIP(GOVERNMENT)
Scholarships to brilliant student Support from Government Sponsor
Ethiopia Airline ADVERTISING Marketed to the consumersthrough Print
media.
14. References Marketing communications: Integrating offline
and online withsocial media / P.R. Smith & Ze Zook (2011)
http://www.tourismethiopia.org/pages/naturalintro.asp
http://www.tourismethiopia.org/pages/ethiopia.asp
http://www.tourismethiopia.org/pages/addis.asp
http://www.ktdc.co.ke/tourism
http://www.tanzaniainvest.com/tanzania-tourism-sector
http://www.ethiopianairlines.com/en/default.aspx
http://www.tourismethiopia.org/pages/culturalintro.asp
http://en.wikipedia.org/wiki/Ethiopia
http://en.wikipedia.org/wiki/List_of_National_Parks_of_Ethiopia
http://www.tourismethiopia.org/pages/detail/detailarch.asp
