THE ANATOMY OF A HOTEL WEBSITE

A GUIDE TO BUILDING A WEBSITE THAT CONVERTS

WIHP is an international hotel marketing

agency that develops web and mobile

applications to increase direct revenue for

hotels.

Our team consists of digital marketing

professionals, web designer and developer

experts, seasoned hotel managers and gifted

sales executives. Uniquely positioning WIHP

as a company with both hotel marketing and

management expertise.

INTERESTING FACTS ABOUT WIHP

● Founded in 1999

● Offices in Paris, Rome, and Tampa

● 1,300+ clients worldwide

● Clients boast a 21% increase in ROI

● Over 980 hours of hotel R&D

● 44 dedicated team members

● 4,000+ hotel websites built

● Millions of bookings analyzed

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ABOUT

ANATOMY OF A HOTEL WEBSITE

WIHPHOTELS.COM

1. Page load speed

2. Enticing offers

3. Emotional design

4. Clear call-to-action

5. Simple navigation

6. Cross-device compatibility

7. Booking analytics

8. Easy-to-use CMS

9. Frictionless booking engine

10. Multiple contact methods

10 ESSENTIAL WEBSITE ELEMENTS

ANATOMY OF A HOTEL WEBSITE

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SPEEDFor every second it takes your website to load,

your conversion rate decreases by 7%.

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The speed at which your website loads is one

of the most crucial factors in converting

visitors into customers. We live in a “now”

world where visitors expect instant results,

making five seconds feel like five minutes.

Do you know how long it takes for your

website to load on both desktops and mobile

devices?

Test your website here.

TIPS FOR IMPROVING WEBSITE SPEED

● Compress image sizes

● Use two - three webfonts max

● Minify Javascript and CSS files

● Avoid using redirects

● Implement browser caching

● Use a Content Delivery Network

SPEED

ANATOMY OF A HOTEL WEBSITE

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OFFERS

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Want to increase your direct bookings? Offer a

best price guarantee on the homepage!

Visitors are going to arrive at your website

from a variety of different sources, including

OTA’s, such as, TripAdvisor and Expedia. Now

is the time to close the sale by showing them

the best deal is obtained by booking direct.

As the adage goes, “Everyone loves a deal!”

What better way to close a visitor then

enticing them with a special offer right on

your homepage?

IDEAS FOR DEAL CLOSING OFFERS

● Best price guarantee

● Complimentary breakfast

● Showcase your location

● Honeymoon packages

● Hotel restaurant coupon

● Free cocktail at the hotel bar

● Discounts on nearby attractions

● Group and corporate rates

OFFERS

ANATOMY OF A HOTEL WEBSITE

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EMOTION

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To create an emotional connection on the first visit,

use professional photos on hotel websites.

Your hotel website only has three seconds to

capture the visitors attention. Buying

decisions are made with emotion, not

intellect. Humans purchase goods and

services based on how the product makes us

feel.

What do you feel when looking at your

website? Is it warm and inviting or cold and

unattractive? Would you want to stay at your

hotel based on the website alone?

THINGS THAT INVOKE EMOTION

● Professional full-screen images

● Immersive virtual tours

● Warm color palettes

● Enticing offers

● Surprising interactions

● Conversational text

● Ease-of-use

● Intuitive design

● Brand personality

EMOTION

ANATOMY OF A HOTEL WEBSITE

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