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The Association of Scotland's Self-Caterers kindly invited me to speak about the use of social media for our holiday cottages. Focus on Twitter, as it has had the biggest impact on direct bookings. Two Twitter accounts: Http://twitter.com/2edinburgh and http://twitter.com/2crail. Presentation shares 5 tips for practical use of Twitter.
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Association of Scotland’s Self-CaterersAnnual Conference 2012
Practical Social MediaSusan McNaughton
Sandcastle Holidays (Scotland) Ltd
Sandcastle Holidays
• @2edinburgh • @2crail
Why Twitter?
Five top Twitter Tips
• Get the basics right• Be yourself• Continue the conversations in real life• Join themed Twitter chats• Be an ambassador for your area
Tip #1 Get the basics right
Tip #2 Be Yourself
Tip #3 Continue the Conversation
• Listen! Don’t just talk• Respond to people• Encourage others• Get to know people better• Work out how to work together• Meet up in real life
Tip #4 Join Themed Chats
• Find like-minded people and join Twitter chats– #ScotlandHour– #FriFotos– #TTOT
Tip #5 Be an Ambassador for your Area
• Answer questions about your area• Share information about what’s on in your area• Take lots of photographs and share, share, share• Be helpful – even if people are not staying with you,
they’ll remember you
Keep Sharing!
• Say hello to @2edinburgh• Say hello to @2crail • Say hello to @SusanMcNaughton