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Hotel Guest Experience Surveys, by BluSky Marketing, are online surveys distributed to hotel guests (on behalf of the hotel and hotel branded) after they have stayed at a hotel.
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1www.bluskymarketing.com
hotel guest experience surveys
by BluSky Marketing
March 2010
2www.bluskymarketing.com
hotel guest experience surveys
Why? • Provides a hotel with an opportunity to proactively
secure honest feedback from their valued guests
• Discerning guests appreciate the opportunity to express
their comments and opinions when appropriate
• An issue brought to light and resolved quickly can transform
a guest into a lifelong advocate
• Sometimes we forget to acknowledge what we do well
• We live in a transparent world
• Assists hotel management in focusing on the “real” issues
• Part of a continuous improvement philosophy which assists
in improving and refining the hotel experience
3www.bluskymarketing.com
How? • BluSky Marketing, working with the hotel, prepares the
appropriate hotel guest experience survey
• The hotel provides unique imagery for their establishment
• BluSky Marketing completes survey “build” & refinement
• The hotel approves the final version of the hotel guest
experience survey prior to going live
• BluSky Marketing provides the hotel with the unique survey
link for distribution to their valued guests
• BluSky Marketing provides login in details for the real time
online results access
• Prior to going live, BluSky Marketing will also provide
training on how to use the real time online results system
hotel guest experience surveys
4www.bluskymarketing.com
Price?
hotel guest experience surveys
Options “Off Shelf” “Bespoke” “Off Shelf” “Bespoke”
Annual Establishment License Fee £x,xxx £x,xxx £x,xxx £x,xxx
Survey Questions Number upto 30 30 plus upto 30 30 plus
Bespoke/Additional Questions
Real Time Online Results Access
Branded Hotel Design
Bespoke Survey Design £xxx £xxx £xxx
“Issue” Auto Prompt £xxx
Training Support
http//:www.guestexperiencesurvey.com/
Annual Benchmarking Report Additional Real Time Online Results Access
£xxx per yr £xxx per yr £xxx per yr £xxx per yr
Response Rate Fee Per 5,000 £xxx per £xxx per £xxx per £xxx per
Year 2 & Beyond
Annual Ongoing License Fee £x,xxx per £x,xxx per £x,xxx per £x,xxx per
Single Hotel Hotel Chain/Group
1.
(1. includes initial 1,250 responses, 2. As per hotels existing websites design/look & feel, 3. Available from 1st January 2011, 4. Hotel Chain/Group upto 10 hotels)
2.
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5www.bluskymarketing.com
Pedigree? • BluSky Marketing have been undertaking online
surveys since 2004
• BluSky Marketing have secured over 40,000 survey
responses across 60 different types of online surveys
• BluSky Marketing have undertaken online surveys
throughout the world, including online survey
translations into Arabic, Chinese, French, German,
Italian & Spanish
• BluSky Marketing has online survey experience
within the hospitality, property, motorsport and
finance industries
hotel guest experience surveys
Global Online Motorsports Survey Distributed to 40,000 Potential RespondentsBespoke Survey Design Example
6www.bluskymarketing.com
Contact?
hotel guest experience surveys
For more information, to organise a 30 minute online demonstration or meeting, please contact Chris Larsen
BluSky Marketing LimitedThe Old Doctor’s Surgery4 West EndExton, OakhamRutland, LE15 8BD
T: 0845 050 8303F: 01572 812705E: [email protected]: www.bluskymarketing.com
