Boutique Hotels – Winning Over Tomorrow's

Guests Through Customised Experiences

Martin Kubler FIHCEO – Iconsulthotels & sps:affinity

Hospitality, Tourism, & Service Industries Consulting | Innovation Specialist, Writer, Trainer

www.iconsulthotels.com

Philippe HarbCOO – One to One Resorts & Hotels

www.onetoonehotels.com

Martin KublerHotel GM turned Hospitality & Service Industries Consultant

Public Speaker, Lecturer, Writer

• CEO of Iconsulthotels & sps:affinity• MBA in Marketing & Innovation from GIHE• Likes: Vegan food, strong coffee. Dislikes: Okra• Columnist for Hotelier Middle East, Travel & Tourism

News Middle East, HBME• Keynotes: GITEX (Dubai), HTF (Las Vegas), ITHS

(Oman)

Boutique Hotels –

Winning Over Tomorrow's

Guests Through

Customised Experiences

What makes a boutique hotel?

Boutique hotel is a term used initially in North

America and the United Kingdom to describe small

hotels which have typically between 10 and 100

rooms in unique settings with upscale

accommodations.

Boutique hotels – GCC examples

Why boutique hotels?

Why boutique hotels?

• Generation Y travellers are more

likely to spend money on luxury,

unique experiences & amenities

than other travellers.

• Generation Y travellers prefer to

be in the centre of things

• Generation Y travellers seek

creativity and customization

• For generation Y travellers, price

isn’t the main decision factor

Why boutique hotels?

Boutique hotels & profitability

• Increasing customer demand

• No franchise fees

• Often able to survive without costly amenities like ballrooms, meeting spaces,

etc. – but if there are such amenities, they command a higher price.

• Higher percentage of repeat business

• Very suitable for conversions

Think outside the big box

• Great for showcasing local culture

• Truly unique

• Personalised service -> More data

• Suitable for leisure & business

• Underserved segment

• Potential for special events / MICE

Philippe HarbCOO, One to One Hotels & Resorts

In his role as Chief Operating Officer, Philippe oversees the asset management of One to One Hotels and Resorts and is also spearheading new management contracts of properties and serviced residences under the various One to One brand categories.Philippe took over a home grown brand that started with just 2 hotels and was and has expanded it to 17 hotels in operations/pipe line within just 4 years.

Audience of One

In Sharing Experiences, We Will Grow

Defining Boutique and Lifestyle Hotels: Emerging Definitions

The Hospitality Industry Yesterday:

In the 70’s our hotels started to look more and more the same. Why and what were the advantages?

• Travel Agent versus Global Distribution System• Operators move from ownership to leasing to management• Investors will go with proven results

Today, we have seen a trend. It´s the step fromselling a place to sleep, to selling an experience.In daily life, we now call them lifestyle/boutiquehotels.What´s typical about them?

• Who recognized them?• Why did it become good business?• But really... What’s new?

• Moving from the agriculture , materials, service then experience

Yesterday:Looking backwards Conservative decor Key figuresMilitary management organizationTalking to present guests FunctionPrecise servicesLock down financing Secret business strategiesBusiness classWord of mouth Balance sheet Few echo practices

Today lifestyle/boutique hotels:Looking forwardExperimenting design Flexible forecastsFlat organizations Talking to future guests Purpose and function Great servicesEngaged financing Sharing know-how (team work)Experience Social mediaBalance sheet + human CapitalEcho culture

So now, how do I get my business moving?

One To One Suites- - Lebanon

One To One – Brand ConceptEliteElegant, Stimulating, Casual, Flexible, Successful Attentive, Genuine, Recognition

BoutiqueVibrant ,Value, Contemporary, Business Efficient, Functional, Warm & Caring

Wellness Resorts Dynamic & Stylish Design, Healthy, Effortless, Well Located, Comfortable

SuiteHomey, Warm, Special, Distinctive

Philosophy “Boutique Collection with Distinctive Hospitality Catering to Individuality”

Vision “To Deliver Value To Our Guests, Associates, Partners and Owners”

Mission “Creating Brand Ambassadors Through Distinguishing Guests’ Uniqueness ”

Philosophy, Vision, Mission

2007 2012 2014 2015 2016•Creation of One To One Hotels and Resorts

•AD- The Village 128 keys •Ain Al Faida 83 keys •Leb Dhour 50 keys

•Concorde Fujairah 200 kys•Leb twin towers 50 keys •Leb Antelias – 25 keys•Morocco 83 keys •Thai- sun set - 60 keys

3 Hotels 5 Hotels

•OTO Damam 50 keys•OTO Khobar 50 keys •OTO Grand Marbia 70 keys•OTO DT Jeddah 60 keys•Makkah 283 keys •Thai – reuan- 50 keys•Thai – sasitara - 40 keys

7 Hotels

Company Growth Plan to 25 hotels

•OTO RAK 40 keys•Leb babbdat 25 key wellness•AD190 keys•AD 280 keys •Sharjah 264 keys • Dxb 3 lifestyle • DXB101 key•Jaddah- 144 keys•OTO Morocco 140 keys •Khobar 50 keys

1 Hotel 9 Hotels

Total 25 Hotels

Analyse your customer

Corporate, leisure, government, buyers and consumers

Boutique Brand

One to One - The Village | Abu Dhabi

U.A.E.

Experience the stylish elegance and intimate warmth of One to One Hotel – the Village, a tranquil urban sanctuary in the thriving heart of Abu Dhabi. With plans for acres of lushly landscaped palm gardens, this Abu Dhabi boutique hotel has opened its doors as a unique home away from home for both high-profile business executives and weekend leisure travellers. Contemporary decor and a casual ambiance evoke a liberating atmosphere of relaxation, creating a sense of calm throughout our 127 discreet guestrooms, world-class dining venues and modern meetings & events facilities. Discover this gem among Abu Dhabi hotels, where serenity and service unite within the lively city center.

Rooms

Hotel Facilities

15 Standard Rooms13 Superior Rooms59 Deluxe Rooms12 Premium Rooms16 Deluxe Suites12 Executive Suites

RestaurantsSennara | Seafood Cuisine18 oz | American BistroResto! | Mediterranean CuisineT- Garden | Lobby CafeWokcano | Filipino Cuisine & Sushi Bar The Village Club | International Cuisine Terrazza | Italian Cuisine

SpaFacial & Body Treatments along with beauty services

RecreationSwimming Pool & Gym

One to One - Dhour Choueir

Situated in the picturesque village of Dhour Choueir, this charming boutique hotel sits at the crossroads of the mountain playgrounds. Nestled at 1,200 meters, all 40 of our fashionably designed rooms and suites offer balconies with breathtaking views of the mountains or the valleys down to the capital city of Beirut.One to One Hotel – Dhour Choueir is conveniently located 34 km from the bustling downtown of Beirut, and 47 km from Rafiq Hariri International Airport.

Rooms

Hotel Facilities

24 Superior Rooms6 Deluxe Rooms2 One-Bedroom Deluxe Suites 3 Two-Bedroom Family Suites

RestaurantsKarket el haj | Lebanese CuisineResto! | International CuisineT- Garden | Lobby Cafe

Lebanon

Zenotel Bekfaya

At Zenotel Wellness Retreat Hotel you will find a restaurant and a fitness centre. Other facilities offered at the property include a shared lounge and luggage storage. An array of activities can be enjoyed on site or in the surroundings, including hiking. The property offers free parking.

Rafic Hariri Airport is 19 km away from Zenotel Wellness Retreat Hotel. The property offers free parking on site.

Outletsearth restaurant| open year-round for breakfast, lunch and dinner, earth restaurant serves mostly colorful organic and seasonal food with gluten and dairy free delights.

zen café| Bar & Loungeis an outdoor feast for the senses. a great new wave mix of mostly organic and seasonal food that meets inspiring views to cook up true satisfaction. open in summer, you can bask in the sun, enjoy the mild breeze and watch the stars while enjoying a nourishing and satisfying bite., with many seafood options.

Wedding – outdoors State of the art wedding facility to accommodate up to 150 people.Gym with the latest equipment and training facilities.

Lebanon

Spa- zenotel uses premium clé des champs organic cold pressed essential oils from france. we have over ten different oils to choose from

One to One – Twin Towers

At the mighty intersections of crossroads and mountains, One to One – Twin Towers is cushioned in the picturesque village of Dhour Choueir. Only a 30 Minute drive (20 Km) from Beirut, this commercial and residential center is ideally located.Twin Towers offers more than 50 apartments, furnished with contemporary decor and a casual ambiance. Our fully-equipped indoor gym and pool provide the ultimate wellness, relaxation, and fitness experience for our guests. The center also boasts 3200 m2 of mall space

OutletsKarket el haj | Lebanese restaurantOriginally founded in Dhour Choueir, Karket el haj restaurant embodies the spirit of the village, offering homestyle Lebanese cuisine prepared by real housewives from the region, in a warm and authentic stone arch setting.

Mix use development The center also boasts 3200 m2 of mall space, sure to keep our guests entertained, as well as convenient and free underground parking, with a capacity of 100 cars. Indoor elevators and escalators facilitate transportation around the center.

Gym 9 with the latest equipment and training facilities.

Lebanon

One to One - Sunset Hill

Experience a sophisticated, 4-star hotel & resort in the heart of a tropical paradise, overlooking endless, breathtaking sea and forest views. One to One Hotel & Resort – Sunset Hill provides leisure travellers with countless activity filled days – or the ultimate relaxation experience, depending on what they want. Business-minded guests will likewise find everything needed to facilitate productive stays at the hotel.

Modern decor and casual settings evoke a liberating ambiance of relaxation, creating a sense of calm throughout our 30 unique luxury apartments, and first-rate dining venue. Discover this gem among Koh Phangan hotels, where serenity, extraordinary service and an unforgettable cultural experience unite in a tranquil beach setting.

Rooms

Hotel Facilities

Grand View Deluxe(Lower or Upper Studio)

Sea View Deluxe(Studio or 1-Bedroom)

Sea View 2-Bedroom Apartment Sea View 3-Bedroom Apartment(Suite or Rooftop)

Grand Sea View (Studio)

Grand Sea View Junior(Studio or Suite)

Grand Sea View Penthouse (Suite)

Rooftop(1-Bedroom, 2-Bedroom, or 3-Bedroom)

RestaurantsAl Fresco Dining Viewpoint Lounge Bar

SpaMassage service Special Yoga deals

RecreationSwimming Pool & Gym

Thailand

27

One to One Tarifa Resort

On a surface of more than 12 hectares, One to One Tarifa Resort is located at 18 km from Tangier city, on the road of Ksar Sghir, facing the Spanish historical city. Tarifa has been designed with both business and leisure travelers in mind, offering a variety of specialty restaurants and meeting rooms, as well as a health club to complete the relaxing experience.

The One to One Tarifa Resort’s limited service tourist complex, along with its wonderul hotel, dominates the Straits of Gibraltar and the amazing beach Wadi Alyan.

Rooms

Hotel Facilities

50 Superior Rooms14 Apartments14 Residences

RestaurantsOne International Restaurant One Lobby Lounge

SpaFacial and Body Treatments along with beauty services

RecreationSwimming Pool

Morocco

28

One to One – Down Town

One to One Down Town Jeddah has 58 rooms and 2 suites designed to indulge our guests in a warm, comfortable atmosphere, to insure a luxurious and relaxing stay with usDown town Hotel on Al Hindawyiah district, near highway leading directly to holy Makkah and has close proximity to the busy shopping malls of the Balad area, the industrial zone and the Islamic portof Jeddah. It’s 30 Km away from the King Abdul-Aziz airport and drive view to our historic location in the center of Balad Jeddah city. The hotel also features a restaurant as well as a Lobby café.

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Rooms

Hotel Facilities

60 elegantly decorated & furnished guest rooms.

RestaurantsSennara RestaurantLocal & international dishes. Daily fresh breakfast buffet.

BaristaLobby Lounge serving snacks, refreshments, coffees & teas.

K.S.A - Jeddah

29

One to One – Boutique

One to One boutique in Jeddah has 70 rooms and 2 suites designed to indulge our guests in a warm, comfortable atmosphere, to insure a luxurious and relaxing stay with usboutique Hotel district, near highway leading directly to holy Makkah and has close proximity to the busy shopping malls of the Balad area, the industrial zone and the Islamic portof Jeddah. It’s 30 Km away from the King Abdul-Aziz airport and drive view to our historic location in the center of Balad Jeddah city. The hotel also features a restaurant as well as a Lobby café..

Rooms

Hotel Facilities

70 elegantly decorated & furnished guest rooms.

RestaurantsTrend RestaurantLocal & international dishes. Daily fresh breakfast buffet.

BaristaLobby Lounge serving snacks, refreshments, coffees & teas.

K.S.A - Jeddah

One to One - Grand Marbia

Located just 15 minutes from King Fahad Causeway to Bahrain, this contemporary boutique hotel offers rooms with Sea View, swimming pool and gymnasium and free Wi-Fi.

The 70 well appointed rooms with a suite bathrooms offer both, a walk-in shower and a bath tub, flat screen TV, microwave and kitchenette.

Guests can enjoy our rooftop restaurant that serves regional favorites along with a view of the Khobar Corniche. Local attractions like Al Rashid and Dhahran Mall are within 10 minutes drive of the hotel

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Rooms

Hotel Facilities

70 elegantly decorated & furnished guest rooms.

RestaurantsAll day dining restaurantServing international dishes. Daily fresh breakfast buffet.

BaristaLobby Lounge serving snacks, refreshments, coffees & teas.GYM, Pool and recreational facilities

K.S.A - Khobar

One to One – Khozma

Located in a very prime location, Al Khobar Bahrain Highway. 50 units of 2 bedrooms apartment, and they are in an interconnected design / 4 units of 1 bedroom apartment is still under processSavor a freshly brewed coffee in the lobby that blends the unique Saudi culture with contemporary accommodation in the heart of Al Khobar.The One to One offers 50 accommodation units equipped with free WiFi, flat screen TV, microwave, kitchenette and an en suite bathroom.

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Rooms

Hotel Facilities

50 elegantly decorated & furnished guest rooms.

French Brasserie international sandwiches. Daily fresh breakfast itemsAnd French coffee and pastries .

BaristaLobby Lounge serving snacks, refreshments, coffees & teas.GYM, Pool and recreational facilities

K.S.A - Khobar

Audience of One

Thank you!

Please connect!

Martin Kubler Philippe Harbmartin@spsaffinity.com philippe.harb@onetoonehotels.com

http://ae.linkedin.com/in/martinkubler/ https://ae.linkedin.com/in/philippe-harb-98072832

www.iconsulthotels.com www.onetoonehotels.com