BUSINESS COMMUNICATION

COUNTRY-BRAZIL

BRAZIL

Introduction-Brazil• Also known as “Federative Republic of Brazil”.• Capital-Brasilia.• Previous Capital –Rio de Janeiro(1822-1960).• Climate-, Brazil hosts five major climatic subtypes:

equatorial, tropical, semiarid, highland tropical, temperate, and subtropical.

• Population-190,732,694 as of 2010.• Ethnic groups-48.43% White

43.80% Brown(Multiracial) 6.84% Black 0.58% Asian 0.28% Amerindian

Introduction-Brazil

• Government-Federal Presidential Constitutional Republic.

• Languages spoken:1.Official Language-Portuguese.2.Indigeneous Languages-Apalaí , Arara, Bororo,

Canela, Carajá, Caribe, Guarani, Kaingang, Nadëb, Nheengatu, Terena, Tucano, Tupiniquim

TIME FACTOR IN BRAZIL

• Brazilians follow a flexible timing schedule in the capital city of Rio de janeiro.

• Time is respected in Sao Paulo.• Hurdles in Time Management in Sao Paulo:1.Improper traffic conditions.2.This causes the people being delayed. Hence they start well in advance to meet their

timing deadlines.

Names And Titles

• The first names are not used by Brazilians upon meeting.

• The order of names is given as name, then surname.

Eg: George Ferriera.• In the first meeting people are addressed as

Senhor/Senhorita. With familiarity they can use the first name.

Communication-Business and Non Verbal

• Business Communication:• In business world men greet by shaking hands.• It is important to handshake everyone in the

group.• Women greet each other by kissing on each

cheek with what is known as “air kiss”.• Business cards are exchanged during

meetings. Translating cards into Portuguese is appreciated.

Communication

• Non -verbal Communication:1.Upon meeting, a formal manner is expected.2.One should have a direct eye contact.3.One should avoid the ‘A-OK’ gesture which is

considered obscene.• Humour as an important aspect:1. No jokes or comments on religion.2. Do not be surprised if audience asks questions or

talk with each other during speech.

Dress Code

• For Men: Dark Suit and classic tie in Sao Paulo. More casual dress code is followed in Rio.• For Women: Business dress code for women is suit. Trouser suits are very popular.• Avoid wearing flashy colored clothes

Greeting VIP’S

• Greeting the VIP’S in the beginning of the speech is considered as a portray of respect.

• The Brazilians consider this as a customary act.

Toasts

• To make a toast say ‘Saude’.• We are supposed to reply as ‘Saude’.• Amongst friends we say ‘Tim Tim’.

Other points to Remember

• Sensitive issues related to public minorities must be avoided in Brazil.

• Expect Lively participation in the question and answer sessions.

• The Brazilians are very enthusiastic in learning new things

Some Portuguese words

• Some of the Portuguese words are given as follows:

1.Hello – Hellos.2.Goodmorning-BomDia 2.Good Afternoon-Boa Tarde.3.Good Night-Boa Noite.4.Sorry-Como.5. Please-Por Favor6.Good Bye-Tchao.

OBRIGADOS

- ADITYA.N.GAWADE ABHINAV PATHAK

SHASHANK MISHRA AMARDEEP PRASAD