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Case StudyLtd

Travel Technology Solutions

Holiday Reservation System For 1time Holidays1time Airline is one of South Africa’s low fare airlines. Owned by 1time Holdings – a diversified aviation group, thecompany has evolved in leaps and bounds since it’s inception in 2004. 1time carries up to 150,000 passengers a month and operates a fleet of 12 aircraft.

Customer Requirement

The airline was planning to launch a holidays business and was seeking a system that would enable them to:

Dynamically package hotels and other ground products with their flights to offer quality, value-for-money packages.Easily and quickly launch new international and domestic destinationsCreate and sell special offersProvide easy and reliable online bookingOffer excellent post sales support

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RWA L t d | p h o n e + 4 4 ( 0 ) 2 9 2 0 8 1 5 0 5 0 | s e l l - i t @ r w a - n e t . c o . u k | w w w. s e l l - i t - s u i t e . c o m

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Sell-It Suite is a complete, multi-channel reservation system enabling airlines to increase their non-flight revenues by supporting the dynamic packaging of a wide variety of ground products with flights. With award winning online browsing and booking Sell-It Suite is a ready-made solution for both airlines and low cost carriers.

Solution

RWA provided 1time with a hosted Sell-It Reservator and Sell-It Online system with a real time link to the 1time flight system.

1time staff loaded hotel, car rental and other ground product inventory into Sell-It’s Inventory Manager and created package rules specifying how this inventory would be combined with 1time’s flights to create fixed and dynamic holiday offers. RWA and 1time worked together to create a 1time Holidays bookable web site based on the Sell-It Online product.

1time Holidays product managers, telesales, finance and web staff was given formal training in the system.

Sell-It’s workflow manager was configured to support 1time’s operational requirements and customer and supplier e-mails and reports were branded and customised to match the new 1time Holidays branding.

Benefits

The delivered system has enabled:

The launch of 1time HolidaysDynamic packaging of 1time flights with ground productsCreation of special holiday offersEasy and reliable online searching and bookingEfficient fulfillment and automated operations

Results

The airline launched their Holidays business in August 2009 featuring holiday offers to Zanzibar, a recent new flight destination for the airline plus short breaks to popular South African destinations including Cape Town and Durban.

1time has since started flights to Livingstone and the Victoria Falls offers that we launched in conjunction with the new flight service are proving very popular.

About Sell-It Suite

Sell-It Suite dynamic packaging system for 1time Holidays

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“1time Flights

Call Centre

Car Rental TransfersHotels

1time holidays’ vision has been to provide the South African consumer with an online booking tool which was quick, easy to use and reliable. It was also to provide them with the most affordable holiday packages to our local and regional destinations.

The RWA team trained our staff on the Sell-it System and subsequently all content and product was loaded by our team with the continued support and guidance of the RWA support team. With our combined efforts, the 1time holidays site was launched smoothly in August 2009. Our launch packages to the island of Zanzibar proved very popular and we have certainly made our mark in the marketplace.

With the recent launch of our holidays to Livingstone, a new route for 1time airline, online sales have exceeded our expectations and we look forward to growing the division from strength to strength using RWA’s Sell-It system.

Alice Carreira, General Manager at 1time

1time has grown dramatically in the last 5 years in the South African market place carrying over 1.6 million passengers in 2008. A lot of our success has come from streamlined and efficient internet booking systems, and it was vital that any system we added was cost effective, reliable, efficient, and more importantly, offered ease of use to our customers which is crucial to our predominantly online business. We did a thorough investigation of all available systems on the market, and Sell-It stood out in all areas. Further to that, our staff enjoyed the training on the system, and found it simple to use, making it a plus for our staff and our customers. 1time have big plans for our Holidays business and we are proud to have RWA and Sell-It as partners as we move forward.

Desmond O’Connor, Commercial Director at 1time