Demand & supply of hotel services

Lecture

DEMAND on

hospitality

services

Hospitality

MARKET

SUPPLY of

hospitality product

Structure

Demand on hospitality servicesMotives

• Physiological• Cultural• Social• Fantasy

Individual preferences• Predilections • Previous impressions • Advertisements

Imaginations of tourist• Hotel’s image

Demand on hospitality servicesMotives to

travel

• Physiological• Cultural• Social• Fantasy

Individual preferences on hotel

s

• Predilections • Previous impressions • Advertisements

Image of

hotel

• Climate• Prices• Views• Security• Infrastructure• People• Sanitary and hygiene

Tourism resources• Natural

attractions• Local

hospitality• Tourism

infrastructure

Expenditures of hotel

• Capital funds (lodge + meals)

• Man maid attractions

Labor of hotel staff• Impressive

expressions

Hospitality product supply

Sights, Hospitality Tourism infrastructure

Capital funds (lodge & meals) + artificial attractions

Expressions, which lead to the impressions

Hospitality product

Natural Cultural Social Fantastic

Predilections + Previous impressions + Advertisements

Hotel’s image

Hospitality market

Tour

ism

indu

stry

(Su

pply

- ho

tels

)

Tourism resources

Expenditure

Labor

Tour

ist (

Dem

and)

Motives

Preferences

Imagination

Made during the consumption

Variable quality

Can’t store

Complicated

Consumer comes to the product

Addittion: Some features of hospitality product