E commerce and demand

Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM

e – Commerce&

Supply Chain

Wednesday, April 12, 2023

Indian Institute of Tourism and Travel Management


Topics:-

• Online Tourism Demand

• Barriers and Catalyst

• Requirement of ICT in Tourism

• Strategic Management Decisions

• Operational Management and Distribution

• ICT in Airlines and Hospitability(ref.: Unit II & III)



Indian Institute of Tourism & Travel Management


Indian Institute of Tourism and Travel ManagementRik Bhattacharjee, PGDM – IB (2013-2015), IITTM

• Competitive

• Hassel Free

• Safe and Secure

• No Middle Man

• Responsive

• Commitment

• Customer Care

• Negotiation

• Easy and Fast

• Multiple Payment

Options

Online Tourism DemandIndian Institute of Tourism & Travel Management





e – Commerce Process





e – Commerce Payment Process





Barriers

• Vendor Management

• Taxation & Regulation

• Logistics & Telecom

• Internet & Security

Catalyst

• 3G & 4G Penetration

• Standard of Living

• Wider Range of Products

• Boost Up Sales

Barriers and Catalyst





Barriers



Catalyst







• Virtual Tourism

• Augmented Reality

• Centralization

• Institutionalization

• Time Management

• Multiple Mind Setup

• One Stop Service

• Insta-Pay Service

• Penetration

• Niche Market

Requirement of ICT in Tourism



Augmented Reality





Strategic Management Decisions

















Operational Management and Distribution

Manufacturers

Suppliers

Distributors

Retailers

Customers

(Supply Chain Management Systems)

(Inventory Management Systems)

(Efficient Customer Response Systems)

Transporters

Alternative Direct

Channel (e.g.

The Web)

Source: Laudon and Traver (2002)



Operational Management and Distribution





ICT in Airlines and Hospitability


















