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William Thomson – Maximising Event Value – Barcelona
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Event Camp Down UnderFeb 27th, 2012
Maximising Value for Your Event
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
VALUE
www.gallusevents.co.uk
www.gallusevents.co.uk
Your role in events.
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www.gallusevents.co.uk
www.gallusevents.co.uk
Delegates given time to discuss
content & knowledge with each other
remember
“what more can you do to add value to our event?”
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Chairman and speaker.
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www.gallusevents.co.uk
www.gallusevents.co.uk
We can’t read and listen at the same time
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www.gallusevents.co.uk
Venue and destination.
“what are you doing to add value to our event?”
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
Subvention.
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Technology.
“how are you adding value through networking?”
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Technology.
“how are you adding value by supporting learning?”
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www.gallusevents.co.uk
Being PresentOnline before, online after. Face2Face during.
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www.gallusevents.co.uk
Suppliers.
“how are they adding value?”
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Exhibitor and sponsor.
“how are they adding value?”
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The organiser.
“how are you bringing this all together? ”
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
Experience designAn event worth remembering is more than good logistics and best practices
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Create appropriate spaces for people to work, with charging points for laptops/tablets/phones,tables, comfortable chairs, and a tranquil enough area for conference calls
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
Curate your audience.
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
www.gallusevents.co.uk
Objectives Roles Audience Speakers & Chairman
Exhibitors and
SponsorsTechnology Suppliers Venue &
Destination Organiser
Value chain for events
www.gallusevents.co.uk
[email protected]: @williameventsLinkedIn: Making Good Organisers Great