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Webinar Travel Innova. "El dinámico mercado de viajes en línea en América Latina". Por Patricia Rasore, Director Latin América - PhoCusWright. Realizado el 23 de setiembre como parte del 1er foro de nuevas tecnologías aplicadas al turismo www.travelinnova.com
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All Travel Markets Move Online:Latin America Included
September 23, 2011 travel innova virtual forum, Peru
Patricia RasoreDirector, Latin America
PhoCusWright Inc.
© 2011 PhoCusWright Inc. All Rights Reserved. 2
Low
erH
ighe
r
Onl
ine
Trav
el P
enet
ratio
n
Lower HigherAnnual Growth Online Sales
U.S.
U.S.
FRANCE
GERMANY
ANZ
ITALY
CHINA
SCAN
U.K.
SPAIN
SING
MEXICO
CHILE
BRAZIL
PERU
COL
ARG
JAPAN
INDIA
U.S.
Europe
APAC
LATAM
Source: PhoCusWright’s Global Online Travel Overview Second Edition
Global Opportunities Matrix
© 2011 PhoCusWright Inc. All Rights Reserved. 3
2008 2009 2010 2011 20120
10000200003000040000500006000070000
3,759.1 4,194.2 6,023.4 7,750.8 9,429.1972.6 1,412.3 2,178.7 3,426.7 4,947.8
50,665.346,667.6
49,798.151,609.2
53,721.6
Supplier Website OTA Offline Bookings
Online Penetration 9% 11% 14% 18% 21%
Online Growth 19% 46% 36% 29%
The Latin American Online Leisure/Unmanaged Business Travel Market, Total Gross Bookings (US$B), Online Growth and Penetration, 2008-2012
Source: PhoCusWright's Latin America Online Travel Overview, 2011
52.354.1 58.062.8
68.1
© 2011 PhoCusWright Inc. All Rights Reserved. 4
Latin America: What’s Now, What’s Next
Currently, the biggest opportunity in online media is social media
Demand for travel technology solutions accelerates
20% smartphone penetration critical mass to be reached by year end
Coming soon, biggest opportunity could become flash sales
© 2011 PhoCusWright Inc. All Rights Reserved. 5
The Future Is A Real-Time, Connected Marketplace