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ENTREPRENEURSHIP MANAGEMENT
Business Plan of
Hotel View PointMatheran
Submitted by: Mohammad Irfan
34 Shoaib Shaikh
50 Sheikh Abdul Bur
51
Business Name
Hotel View Point“The Perfect place to spend your vacation”
Why Matheran?
Matheran is a city and a Hill Station municipal council in Raigad district in the Indian state of Maharashtra. It is a hill station in Karjat Tahsil and is also the smallest hill station in India.
The name Matheran means "forest on the head" (of the mountain).
It is located on the Western Ghats range at an elevation of around 800 m (2,625 feet) above sea level. It is located around 90 km from Mumbai, and 120 km from Pune.
Matheran is connected to the town of Neral which lies at the base of the hills. A tar road connects Neral to Dasturi Naka which is 9 km (5.8 miles) from Matheran
Matheran is an eco-sensitive region, declared by the Ministry of Environment and Forest, Government of India. It is one of the few places in the world where vehicles are not allowed, which makes the place different from others.
Because of vehicles being banned in Matheran, the place is quite peaceful despite the thousands of visitors coming to visit throughout the year.
Places of interest: There are altogether 28 points, 2 lakes, 2 parks, 4 major worship places
and a racecourse to visit inside Matheran. If you want to see all of them then you may need 2–3 days on your feet. One can move around on foot or horseback.
Mount Berry is a popular tourist destination that is located 5+ km from Matheran. It offers a bird’s eye view of Neral. The major attraction is the slow train that chugs up the hill in the midst of pristine natural beauty.
About Hotel View Point
The Hotel View Point will be located in Matheran so that visitors may enjoy the best that Matheran can offer every season.
The Hotel View Point will house 18 impeccably clean rooms:
10 Regular
5 Executive
3 Presidential
Hotel has all the facilities that one could ask for and to name a few, we have a Restaurant serving Veg and Non Veg, cuisine with all varieties ranging from Indian, Chinese, Continental food.
Dinning Hall with a seating capacity of 65-70 persons and serves an authentic Gujrati Thali during the lunch while
Business Idea
The main idea is provide a friendly, clean environment for guests and diners.
Rooms and meals will be affordable.
Staff will focus on providing a romantic and enjoyable atmosphere to its guests and diners.
Helping desk will offer local maps and suggestions on where to shop, dine, and site-see. Even appoint the guide for the guests.
Types of Rooms Will Be Offered
Regular Rooms•Smaller sized•Great for families or a single person •Queen size bed or two double beds•Desk•TV•Couch•Closet•Full Bathroom
Executive Rooms•Medium sized•Great for families or a couple•King sized bed or queen sized bed and pull out couch•Desk•TV•Closet•Couch•Mini-refrigerator•Full Bathroom
Presidential Room•Largest room•Perfect for a romantic weekend! •California King bed•Couch•Coffee table•Desk•TV•DVD player•Closet•Dining table•Small kitchen complete with microwave, sink, and refrigerator•Full Bathroom with double sinks, a Jacuzzi tub/ shower
Facilities and Services
Room Service Complimentary Pillow or Extra Bed arrangements Complimentary Internet Service Balcony Private Bathrooms In-room Breakfasts Ayurvedic Massage as per the request Guide arrangements Helping desk will offer local maps and suggestions on
where to shop, dine, and site-see. Even appoint the guide for the guests.
Location
Located in the heart of Matheran and close to all the tourist attractions, makes it the ideal place to relax and to explore the beauty of Matheran.
Set in 2 Acres with greenery, beautiful garden and with spectacular views of mountain ranges and panoramic valleys, the Hotel is a 2-minute walking from Matheran Station.
It is the perfect base from which to explore the fascinating flora and fauna of the region and embark on your adventures or have an easy-paced vacation.
Staff
The amount of staff engaged in hotel activity largely depends on the status of the hotel.
The Hotel View Point will have 22 staff which categories into different sections of the hotel.
Occupation Numbers of Staff
Salary (p.m)
Room Service Boy
12 12 * 5000= 60000
Reception 01 1 * 6500= 6500
Dining Area 03 3 * 4000=12000
Chief 02 2 * 6000= 12000
Watchman 02 2 * 4000= 8000
Gardner 01 1 * 3000= 3000
Gym 01 1 * 3000= 3000
Total 22 104500
Why Hotel View Point?
The Hotel View Point has an in house restaurant that can provide food for guests and the general public.
The Hotel provide delicious food both in Veg and Non Veg food, Chinese and Continental.
The Hotel View Point has choices for rooms instead of one standard room.
The Hotel View Point will provide a romantic environment with a mix of décor to suite everyone’s tastes.
Who Are Potential Competitors?
Name of Hotel Product/Service Price
Hotel Preeti Matheran Hotel Rs 500-Rs1500
Sayeban Hotel Hotel Rs 500-2500
Hotel Panorama Hotel Rs 500- 1000
Hotel Relax Pvt. Ltd. Hotel Rs 500-900
What Is The Competitive Advantage?
Many Room Options Dining area on the premises Convenient Dining Hours Great Tourism Location Close to Railway Station Access to market attractions Many amenities
What is the Business Organizational Structure?
The Hotel View Point and Restaurant will be opened in partnership.
Because a partnership disperses the financial burden.
There are 3 partners in which financial activity is been divided
What does Partnership for Hotel means?
Sharing of Ideas: We’ll be the contributors of all ideas of the business. We’ll exploit our knowledge in marketing, finance, management, and accounting.
Raising Capital for future expansion: After running our business for about 10 years successfully, I will consider taking some of our profits and invest them back into the business for expansions, additions, upgrades, and refurbishments.
Who Is The Target Customer? Couples looking for a romantic
weekend at hilly region in Matheran .
Potential customers can be of any social status; however, due to room rates, the customer will probably be middle class to upper middle class.
The Hotel View Point is surrounded by a romantic atmosphere it is aiming to bring in adults of both genders
Business Plan
The Hotel View Point will offer guests a romantic environment with antique décor.
Rooms will be priced from Rs150-Rs300.
The Hotel View Point will offer holiday and lengthy stay deals.
Diners will have many food options with the reasonable price.
Advertisement
Near Matheran Railway Station
Phone: 91(603) 654-6091
With friendly service, cozy rooms, and great meals, Hotel View Point is the perfect place
to go for an enjoyment vacation!
Rooms range from Rs150- Rs350
Near Matheran Railway StationPhone: 91(603) [email protected]
The Perfect place to spend your vacation!
Business Card
Advertisement
The advertisement would be done through newspaper.
There should be banner or holdings outside the railway station both Matheran and Neral.
As we getting the market than move towards the website and other media advertisment.
Economics of Regular Rooms
Selling price per unit- Rs150.00
Cost of goods sold per unit-Laundry: Rs 10.00Cleaning: Rs 10.00Soaps: Rs 5.00
Stationary: Rs 2.00 Total: Rs 27.0025% overhead: Rs 6.75Total: Rs 33.75
Gross Profit per Unit: Rs116.25
Financial Statements
Economics of Executive Rooms
Selling price per unit- Rs250.00
Cost of goods sold per unit-Laundry: Rs 10.00Cleaning: Rs 10.00Soaps: Rs 5.00
Stationary: Rs 2.00 Total: Rs 27.0025% overhead: Rs 6.75Total: Rs 33.75
Gross Profit per Unit: Rs216.25
Economics of Presidential Room
Selling price per unit- Rs350.00
Cost of goods sold per unit-Laundry: Rs 10.00Cleaning: Rs 10.00Soaps: Rs 5.00
Stationary: Rs 2.00 Total: Rs 27.0025% overhead: Rs 6.75Total: Rs 33.75
Gross Profit per Unit: Rs316.25
Start-up Costs
Start- Up Capital Requirements
Start-up ExpensesEstimated costs Rs
Where will we buy these? + info Items
Advertising INR
3,000.00
call paper and magzines to see if they will write an article+ yellow
pagesYellow Pages and News Papers
Starting Inventory INR
10,000.00 Food from local vendors Food for Resaurant
Building construction INR
750,000.00 use family help and family
discountsLumber, electric, plubing, etc.
Decorating INR
30,000.00
Misc. Places including antique stores, pottery barn, dept.
stores, etc. Lowes, Home Depot
Linens, Pictures, rugs, furniture, etc.
Deposits INR
8,000.00 Misc. Electric, Phone, Water, Etc.
Fixtures and equipment
INR 30,000.00
Walmart, lighting places, sears, etc.
Kitchen supplies, smoke detectors, sprinklers lights, etc.
Insurance INR
20,000.00 The Hartford
Licenses, permits, and fees
INR 25,000.00
Misc.
Services INR
5,000.00 Misc. Lawyer, accountant, trash, etc.
Signs INR
1,000.00 Barlo Signs Entrance signs
Supplies INR
2,500.00 Staples, wholesalers Paper, cleaning, office supplies
Unanticipated expenses
INR 25,000.00
Total Start-up Costs INR
909,500.00
Sources of Financing
RsPersonal Investment 3,00,000Loans 5,00,000Other Borrowing 1,50,000Total 9,50,000
Maximum Interest Rate 12%
Return On Investment
For The First Year of Business
Formula: ROI= Rs219,348* – Rs 909,500(100) Rs 909,500
ROI= -75%
* Gain From the first year of Business
Technology
Computer, Telephone, FaxGateway Computer: To Keep Good RecordsTelephone: To receive and cancel reservations
E-mailTo inform guests of confirmations, deals, cancellations, local weather, etc.
Future Additions
More rooms More dining area Pool Event planning services Conference Room Website Online booking facility Credited card accepted facility
How to Keep Hotel View Point Success:
Maintain Cleanliness Keep staff friendly and happy Keep guests happy Offer deals Continuously present something new
and exciting to keep customers interested
How to Tell If Hotel View Point Are Successful
Returning Customers Good Reviews from Critics Smiling Customers!
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