Nathalie GIL - MBA2A Course Instructor: E. Craig

DIGITAL UNIVERSE MAP

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DIGITAL TOUCHPOINTS MAP

BUSINESS OBJECTIVES DEVELOP A MULTI-SCREEN STRATEGY

IMPLEMENTATION OF THE NEW RWD SITE Making a positive ROI in week one Dropping the average time on site Build new features for users and implement

them more rapidly

DEVELOP A MULTI-SCREEN SITE

THE NEW SITEusing

RESPONSIBLE WEB DESIGN

Alpharooms’ Goals:

Double its overall conversion rate Increase mobile conversion rate fourfold Reduce mobile bounce rate 35% Cut the time required for customers to price their itineraries by half

FIGURES

Customers’ Feedback

Customers’ Opinion about the Services

ACCREDITATION & AWARDS

HOW TO APPLY THIS DIGITAL STRATEGY TO AN INDEPENDENT HOTEL?

Ensuring that the hotel is best primed to be found in search engines like Google, Yahoo and Bing, using the SEO strategy

Guaranteeing that content management systems are intuitively designed to allow users to add and remove text, images and promotions with ease.

Creating a website designed to easily integrate with most major industry booking engines, including iHotelier, SynXis and OPERA.

SOURCEhttps://www.alpharooms.com/